CU 2.0 Podcast Episode 138 Kirk Drake on Artificial Intelligence and Why You Are Five Years Behind the Leaders

Start today, really embrace AI – artificial intelligence, where machines think and they are good at it when fed enough of the right data – and, guess what, you are already four or five years behind the leaders and that group includes most of the money center banks and maybe even a few credit unions.

Sounds gloomy? Well, it is, kind of, but CU2.0 founder Kirk Drake is here with a new book, FinAncIal, which aims to tell credit union executives what they need to know about AI and also what they need to get doing, right now. This book is not so much about theory as it is an action manual and, know this, AI is something every credit union needs to be exploring right now.

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Quick Wins with Marketing Automation Forms

One of the core services that CU 2.0 provides is marketing automation. If you’re new to marketing automation and want to learn how to achieve some quick wins with with forms, then read on!

For the purpose of this blog, it doesn’t matter which platform you use. If you and your organization have picked up a marketing automation platform (MAP). Maybe you’ve gone with a classic like Hubspot or Salesforce Pardot. Perhaps you opted for an up-and-comer like SharpSpring or Total Expert (our favorites).

Fear not! This blog should apply to the marketing automation tool of your choosing.

Without further ado, let us begin!

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CU 2.0 Podcast Episode 137 David Tuyo University Credit Union and the Pandemic

You may think you have it tough managing a credit union in the pandemic. You need to talk with David Tuyo, CEO of University Credit Union, with assets edging up towards $1 billion and a growth rate in loans that’s running around 30% per year.

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CU 2.0 Podcast Episode 136 Pete Crear A Distinguished Credit Union Life

Know this about Pete Crear: He was the first to win the lifetime achievement award from the African American Credit Union Coalition – and when they gave him the award in 2003 they decided to name it after him.

The roster of Pete Crear Lifetime Achivement Award winners is now a dazzling hall of fame of credit union heroes and heroines, including several who have been in the CU 2.0 Podcast – Bill Bynum and Bert Hash, Jr.

The podcast opens with how Crear felt when he was told that, not only did he win the award, it was now named after him.  You will like his authenticity.

Just who is Pete Crear?  Here’s the press release that went out when he retired as CEO of WOCCU, the World Council of Credit Unions.

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CU 2.0 Podcast Episode 135 Joel Schwartz DoubleCheck and NSF Fees

Overdraft fees are big business for most financial institutions and it’s estimated that 20% of credit union members, one in five, have an NSF annually.

The worse news is that the credit union’s NSF fee is just the start of the consumer’s pain.  Joel Schwartz, founder and co-CEO of DoubleCheck, a Los Angeles company with an innovative spin on how to best handle NSFs, estimates that the NSF can lead to perhaps $175 in ripple charges such as a returned item fee imposed by the payee of the bounced check.

Ouch.

DoubleCheck has an alternative – and, hold on you protest, your institution wants to maintain its NSF income, especially in today’s economy where loan interest rates are anemic.

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