The mobile app is your brand’s new front door. Your app’s UI and UX are the ambiance of your flagship mobile branch. Credit unions invest millions of dollars to ensure the in-branch experience is welcoming, beautiful, and frictionless. It’s about time the same level of care, attention, and resources are allocated to the mobile app.
Let’s face it…
The past two years have required tons of leadership, dynamic management teams, creative problem solving, and lots of hard work.
Have you heard of the Dunning-Kruger Effect? It describes a tendency for people to misevaluate their own knowledge or competence on a subject. Experts underestimate themselves—and for laypersons to assume they know way more than they do.
I remember distinctly the pit in my stomach the first time I overdrew my bank account. I was 16 and working as a bank as I prepped to start a high school bank. It was highly embarrassing and humbling. I was a teller. I was supposed to know how to reconcile my checkbook. I was supposed to be leading the student body.
Credit unions have stepped up for small businesses during the pandemic. They should continue the trend.