Last week I made a breakthrough in my relationship with my wife. We have been married 16 years and she finally felt secure enough to tell me something I have known for years. Kirk, she said, you are not a very good dresser. Frankly, most of the time you look like Ted Kennedy and Rodney Dangerfield had some sort of weird baby. Well, she didn’t say that second part, but now you don’t think she is as mean… it’s all perspective.
A couple of years ago, I ran into a good friend of mine in the credit union industry. He asked what I had been up to, and I mentioned I had written a book for credit unions, Credit Union 2.0. We discussed the book and I offered to send him a copy.
He responded, “Don’t bother. I don’t read books.”
As of this writing, the COVID-19 quarantine appears to have flattened the curve somewhat and discussions have shifted to how things will reopen. Many credit unions have been in crisis management mode for many weeks, and while they have felt the impacts on day to day operations with branch closures and remote workers, the financial and budget impacts are just now beginning to be felt.
The immediate future is uncertain, and yet credit unions must plan and execute to keep our business, communities, and members’ lives moving forward. Many of the credit union leaders have spoken about the stressful challenges of balancing member, employee, and credit union needs in this chaotic time.
This guide has some suggested methods that we have found in various circumstances and organizations over many years at credit unions, startups, and mature companies. These approaches have helped us navigate previous recessions as well as other business interruptions or market changes.
Do you ever wonder if your credit union members are using Yelp? We can answer that for you:
Yes. They are.
Here’s why you should pay attention… and why you should use it, too.
Does your credit union effortlessly acquire new members? if so, this post is not for you! However, if you work for a select employer group SEG-based credit union and you’re looking to grow your memberships, read on.
Have you been frustrated with how to target SEG members when the SEG isn’t as supportive as they used to be? Do you sometimes feel like your member growth strategy is stuck because you are leaking members? If you have challenges finding members and growing your credit union membership, this blog is for you!