CU 2.0 Podcast Episode 69 Casey Boggs on Reputation Management, Hackers and You

What are people saying about your credit union?

That means members, staff, and community members?

And how does a nasty hack impact your reputation?

Meet Casy Boggs of ReputationUS, where the business is in fact reputation management and a primary emphasis is work with credit unions.

You think you have a great reputation? Don’t guess. Know. Get a reputation audit done and be prepared to be surprised by the results.

Particularly interesting is how a hack impacts a credit union’s reputation, a topic Boggs has studied in depth.

Among his findings: 48% of us are very unlikely to remain a member if their data has been hacked and then used to set up a bogus credit card account.

Good news, per the survey, is the vast majority of us hold credit unions in high reputational esteem.

But don’t take it for granted.

Boggs says in this podcast that too many institutions are unprepared to deal with events that involve a reputational hit – they lack a plan and a plan can smooth the path to recovery.

Bad stuff happens. Are you prepared?

Find out what’s involved in this podcast.

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Want to listen to more of the Credit Union 2.0 podcast series? Click here to view the series.

CU 2.0 Podcast Episode 68 John Lanza on The Money Mammals + Kids and Finance

Teach them when they are young.

That’s the approach to financial education taken by John Lanza of the Money Mammals, where the focus is on financial education for children 11 and under.

A key: the education becomes a family project.  That means credit unions – and credit unions can sign up with the Money Mammals to access its library of teaching materials and workbooks – will be attracting younger adults with small children.

The material also is branded with the credit union name.

And the financial education itself of course is a key credit union mission.

Lanza stresses that good as it is for kids to get financial education in school, it’s crucial that they also get it at home because they need some money to learn with. Call it allowance and know it can be small.  But that money becomes a teaching tool.

Lanza said he presently is working with 15 credit unions and he wants more.  Some are under $200 million, one is bigger than $3 billion.  So the program will work in just about any size institution.

Give a listen and just maybe you will be persuaded to focus on financial ed and children, the Money Mammals way.

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Want to listen to more of the Credit Union 2.0 podcast series? Click here to view the series.

CU 2.0 Podcast Episode 67 Jesse Boyer COO NIH Federal Credit Union on Branch Reinvention

Biophilic.

That’s your word for today and it is complements of Jesse Boyer, COO of the $600 million NIH Federal Credit Union in Maryland which is moving at a high speed to open a new branch in Silver Spring that is biophilic in design – meaning it puts you in touch with nature and, in this case, there’s a living moss wall.

Of course you want to hear more about this.

What this podcast is about is a search for a new, more welcoming branch format and, at the new NIH FCU location, ITMs – interactive teller machines – replace ATMs and oldfashioned tellers.

The idea is to produce a comfortable setting that is both warm and techie.

Some balancing act but the NIH FCU folks think they have the roadmap and in this podcast you will hear about it.

You will also hear candid musing about what a $600 million credit union has to do to insure longterm survival.  Think acquisitions.

This podcast revolves around extremely candid and frank assessments of what needs to be done – in terms of branch reinvention and credit union survival.

Listen to the NIH FCU podcast here.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

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Want to listen to more of the Credit Union 2.0 podcast series? Click here to view the series.

CU 2.0 Podcast Episode 66 Amy McGraw Tropical Financial on Get Beyond Money

Do you want to talk about money – or would you prefer to talk about sex?

Many of us today would choose the sex conversation, mainly because we know we don’t know much about personal finance and we also know we don’t anybody to ask for advice.

Enter Tropical Financial in Florida which has introduced a new website Get Beyond Money where the purpose is to provide people (target audience: older millennials) with the financial education they need and want so that they can make smarter, shrewder financial decisions.

The website has plenty of blogs, quizzes, and even offers a free appointment with a financial counselor.

This podcast offers an insider’s view of how this campaign was created – and know it was three years in the making. There were stumbles along the way but that enriches this story.

Also know that Tropical Financial is willing to share its content with non competitive credit unions. Don’t be shy about asking.

Today’s guest is Amy McGraw, the first repeat podcast guest. Last year she starred in episode 10 on the student loan crisis and what Tropical Financial is doing to help.

Now she’s leading the charge in bringing meaningful financial education to older millennials who – in many cases – really don’t know who to ask for advice.  Tropical Financial wants to step into that role.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

Listen Here

Want to listen to more of the Credit Union 2.0 podcast series? Click here to view the series.

How Credit Unions Can Go Viral on Social Media

Recently, as a resident young person here at CU 2.0, I have ventured on to TikTok. You may have heard of it—either from your kids, the news lately, or maybe from our blog.

TikTok has an interesting set up. The main page doesn’t show videos from people you follow. Rather, it shows content catered “for you” by artificial intelligence. It doesn’t matter if you follow the creator or not.

Sometimes, videos that hit my “for you” page only have six likes, and sometimes, they have millions. All from people I’ve never heard of before. That means that TikTok users have one goal, and one goal only:

Go. Viral.

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