Don’t you wish you knew when a member is about to pop down a Chase credit card to buy a pricey pair of Nikes – especially when you are prepared to offer a $5 discount just for using your institution’s credit card?
The pace of change at credit unions is quickening. That’s the central message from Doug Brown, senior vice president and GM of Digital Banking at NCR.
In a wide ranging conversation, Brown explores five key trends:
A dirty secret inside credit unions is that many frontline workers – and very possibly most senior staff – just do not use their institution’s digital banking tools. Why bother when you work in a branch? Just walk up to a teller and, whoosh, task handled.
Ask Larry Nichols, CEO of Member Driven Technologies, a Michigan based CUSO, what’s in the future for credit unions and he has a one word answer: Digital.