CU 2.0 Fintech Friday: WalletFI

It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with WalletFI to discuss all things credit union, fintech, and digital innovation.

WalletFI helps banks and credit unions become top of wallet for all of their account holders’ subscriptions and recurring payments. They do that by providing users an overview of their digital financial footprint. The overview shows all of a user’s subscriptions, recurring payments, and payment methods or information in one simple interface.

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Credit Union Marketing in the Digital Age

By Zeke Hudson

Have you ever sat down at your desk and thought about your marketing strategies? Is your credit union still relying that someone will drive past, see your sign, and just decide they want to come in and bank with you?

You know your marketing strategy can use a revamp, but where do you start? The first steps might feel daunting, but don’t get discouraged! It’s actually pretty easy to incorporate new marketing techniques into your overall strategy.

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Does Credit Union Content Marketing Work?

Content marketing is a kind of marketing strategy designed to attract and nurture inbound leads. It relies on maintaining a consistent and prominent online presence to show up in peoples’ internet searches. Can credit union content marketing work?

Few credit union marketing strategies are exactly alike. Each credit union fills a unique niche and appeals to particular local community. Each credit union offers something that other financial institutions near them don’t.

With quickly evolving technology and the popularity of online and mobile banking, traditional marketing avenues are changing as well. Content marketing can help credit unions reach prospective members who turn to the internet first to gather information about companies, products, and services that interest them.

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CU 2.0 Fintech Friday: Posh Technologies

It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Posh Technologies to discuss all things credit union, fintech, and digital innovation.

Posh Technologies harnesses the power of AI and machine learning to provide chatbots for banks, credit unions, and other industries. But “chatbots” might not be the best term…

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How to Calculate Credit Union Member Acquisition Cost

Sometimes it can feel darn near impossible to figure out how much it costs to acquire a new credit union members.

But should it be so hard?

We spoke with Bryan Adler, CEO of Vetter. Adler has a lot of experience in attracting and onboarding new members at credit unions and community banks.

What Adler revealed is that the cost of new credit union member acquisition is actually very low—and easy to calculate!

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