Your credit union competes for more than the best rates on mortgages and auto loans. You also compete for visibility on the internet. That is, on Google’s (or Bing’s) search engine results pages.
If you’re on the first page for a given query—or in the top 3 results—you’re doing well. If you’re not, you effectively don’t exist.
But today, you compete with other credit unions, banks, and fintechs. Most or all of them put a lot of effort into marketing…
Especially content marketing.
Continue reading “Credit Union SEO Optimization Tips for Content Marketing” →
Our drive to focus on the technologies that drive credit unions forward and increase their market share has a downside:
Continue reading “Support Fintech and Vendor Solutions Better with SD-WAN” →
Nobody wants to fend off calls from collectors. Not only are those phone calls notoriously ineffective, but they also seriously annoy consumers… and often damaging their relationships to associated institutions.
Continue reading “January Is Humanizing Post-Charge Off Collections” →
Credit unions used to differentiate through the member experience. When members walked into the branch, they were greeted by name with a smile. They got the best rates and terms.
Continue reading “Datava and the Power of Personalization” →
Customer Relationship Management (CRM) software helps organizations manage interactions with current and prospective customers. CRMs assist in managing contact lists, tracking and measuring engagement, automating workflows, and reporting…
Continue reading “The Best Credit Union CRM Software for 2022” →