Do you ever wonder if your members are looking at Yelp and if that makes a difference to how your branches perform?
Yelp is a critical way for your credit union to engage your members. It’s part of the Validation step for how they’re figuring out how to make decisions for which branch to go to. It’s also a critical part of that feedback loop for you to get crucial information from your members about what they like and don’t like about your branches.
Today we’re going to talk about how to set up Yelp for the first time for your credit union, and make sure you set it up in a way that gives you good insights and protects you from the rogue member who complains all the time about someone at a particular branch.