Credit Union Fintech: FlowTracker Analytics
Credit Unions need to understand member behavior to drive effectively drive organic growth strategies, yet their systems are unable to identify essential behavior information – who, when and where members are moving their money to meet their changing needs.
We create and analyze money flows at the individual account level for every relationship across the entire Credit Union. By design the solution is
- Accessible – every CU has the six data elements we need, and they get 135 pre-built visualizations “out of the box” plus their data back for unlimited use.
- Actionable – preconfigured lead lists and diagnostic analyses require no special skills.
- Affordable – no capital cost outlay, implementation in 6 weeks and fixed monthly cost.
FlowTracker Analytics Founder: Dave McNab
FlowTracker Analytics was founded by Dave McNab to bring an efficient solution to the problem of not being able to understand customer behavior in the banking industry. Having created and patented the solution, Dave recognized the value of this information for Finance, Sales and Marketing functions of Financial Institutions of all sizes. With the advent of cloud computing and Software-as-a-Service business models, the ability to deliver extraordinary business value are low cost made a compelling case for founding the business.
FlowTracker Analytics go to Market Strategy
FlowTracker Analytics focuses primarily on serving Credit Unions in the USA, working with an ecosystem of partners in the Business Consulting, Data Integration, Business Intelligence and Technology sectors.
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