Credit Union Fintech: Keel

Keel is a tool to help investors make wiser decisions. Keel uses an account aggregation tool to keep up-to-date tabs on various integrated investor portfolios.

People can use Keel to better understand market nuances by following the pros. Keel integrates with brokerage accounts to reveal and analyze historical returns, risk profiles, and specialized sectors.

Also available through their platform are in-depth stock analyses and market commentary. In a way, Keel allows users and partners to choose financial services that work for them while also teaching them how to invest like the best. Lastly, Keel allows subscribers to view an aggregate of all their investment accounts to monitor overall investment performance.

As co-founder Sophia Lin says, “the next step is working with fintech companies, financial institutions, and credit unions to help them use this tool to see how they can better serve their clients.”


Top 3 Problems Solved

  1. Investing counseling
  2. Choosing a financial advisor
  3. Understanding the market


Keel Founder: Sophia Lin and Andrew Kelly


Keel Market Strategy

Credit unions, financial institutions, individual subscribers.


Credit Union Fintech: Keel in the News

Keel is the “Airbnb for Investments”


Interested in seeing more fintech entrepreneurship? Check out the CU 2.0 fintech infographic, Death by 1,000 Cuts. You can see firsthand the impact fintechs have had on the credit union industry, as well as how fintech innovation can improve your income statement, balance sheet, interest margin, services, and more.

Credit Union 2.0 believes fully in the power of credit union and fintech partnerships. With the shared goal to redefine multifaceted financial services models look like to members, more credit unions are looking to partner with forward-leaning fintechs.

If you want to learn more about credit union–fintech partnerships, click here.