Credit Union Fintech: KingsCrowd

KingsCrowd provides a platform for private investors to invest in private markets.

Investing in an interesting game. Most people invest in publicly-traded companies like Apple, General Electric, and Ford Motors.

However, most companies aren’t public. And, many private companies eventually go public, and that’s when you hear about them. For example, you can imagine how investing in Square’s payment system during their Initial Public Offering (IPO) would benefit your investment account. But can you imagine investing in Square before they go public? How about Google?

The issue is that until recently, it was impossible for private parties to invest in private markets. Previously, the only people who were able to invest in these markets were millionaires, venture capitalists, or a private equity shop.

Essentially, KingsCrowd works by acting as a venture capitalist for individual investors. They scan through 46 different platforms that enable trading in private companies. They also do their due diligence on each company, complete with ratings and analytics. All this is available for a modest monthly fee.

Giving the general public and private investors the opportunity to invest in private companies opens up the investing space. Private companies benefit from the money invested, and investors stand to make outsized returns on their money.


Contact information


Email: [email protected]


Top 3 Problems Solved

  1. Private market investment
  2. Market analytics
  3. Vetting and rating of startups


KingsCrowd Founder: Chris Lustrino

Chris hopes for a future where more informed decisions can be made about investments. Formerly, he was a consultant for private equity due diligence, and also has a background in tech startups. This was the perfect combination to form KingsCrowd back in 2018. Along with KingsCrowd, he also founded Simple.Innovative.Change, a Fintech publication focused on alternative investments and lending. He also holds a bachelor’s degree in Operations, Info Systems and Marketing.


KingsCrowd go to Market Strategy:

Consumer based analytics platform for people wanting to invest in startups in the most informed way.


Credit Union Fintech: KingsCrowd in the News

KingsCrowd begins building an empire

KingsCrowd is Morningstar for the general public


Interested in seeing more fintech entrepreneurship? Check out the CU 2.0 fintech infographic, Death by 1,000 Cuts. You can see firsthand the impact fintechs have had on the credit union industry, as well as how fintech innovation can improve your income statement, balance sheet, interest margin, services, and more.

Credit Union 2.0 believes fully in the power of credit union and fintech partnerships. With the shared goal to redefine multifaceted financial services models look like to members, more credit unions are looking to partner with forward-leaning fintechs.

If you want to learn more about credit union–fintech partnerships, click here.