CU 2.0 Podcast Episode 69 Casey Boggs on Reputation Management, Hackers and You

What are people saying about your credit union?

That means members, staff, and community members?

And how does a nasty hack impact your reputation?

Meet Casy Boggs of ReputationUS, where the business is in fact reputation management and a primary emphasis is work with credit unions.

You think you have a great reputation? Don’t guess. Know. Get a reputation audit done and be prepared to be surprised by the results.

Particularly interesting is how a hack impacts a credit union’s reputation, a topic Boggs has studied in depth.

Among his findings: 48% of us are very unlikely to remain a member if their data has been hacked and then used to set up a bogus credit card account.

Good news, per the survey, is the vast majority of us hold credit unions in high reputational esteem.

But don’t take it for granted.

Boggs says in this podcast that too many institutions are unprepared to deal with events that involve a reputational hit – they lack a plan and a plan can smooth the path to recovery.

Bad stuff happens. Are you prepared?

Find out what’s involved in this podcast.

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