In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing.
Unfortunately, it’s not a perfect world: kids are eating Tide Pods, Firefly was canceled after one season, and it costs money to attract new credit union members. Acquisition costs are real.
Any credit union growth strategy is going to rely on marketing to get the message out about their services. The real question is, how much does a new member cost? And, just as importantly, is it worth it?