How Can Credit Unions Acquire and Support New Business Accounts?

credit union smb from cu 2.0 brainstorm event

This blog is based on an expert discussion at our Summer 2022 Brainstorm Event. Register to attend our next one now! Small- to medium-sized businesses (SMBs) are a desirable but largely untapped resource as far as credit unions are concerned, not only as new loan sources, but also as a pool of potential new members. What’s […]

A Quick Guide to Credit Union Member Acquisition Costs

credit union member acquisition costs and marketing from cu 2.0

In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing. Unfortunately, it’s not a perfect world. Any credit union growth strategy is going to rely on marketing for brand recognition. The real question […]