Getting your fintech’s brand and solution in front of the right audience can be tricky. There are many steps to take with a fintech launch, but those steps require supporting marketing materials.
You want to read James Robert Lay’s Banking on Digital Growth. It’s a book not about digital tools but rather about the transformation of community financial institutions, credit unions included, into organizations that can compete with and win against the mega banks.
Too small to do that? Nope, says Lay. That size can be a strength. It means a credit union can turn on a dime – if it chooses to.
It starts with recognizing that the traditional branch first marketing model is broken. Today’s consumer is digital first. And yet at most credit unions digital is simply a bolt on onto the old branch model.
Time for a refresh. Think digital first. Flip the business model and that’s the path to success.
Lay also believes that “Covid is a wake up call.” He is not trivializing the damage it is doing to the health of the nation, or the finances of many of us. What he is saying is that this is the time to look for new opportunities. Many credit unions will fail because of Covid. Many others will find new prosperity.
Why haven’t more credit unions seen the need for big changes? Precisely because they have had a good 12 year run since 2008. Why fix what ain’t broken?
But now breaks are showing.
Make the most of opportunities.
This podcast is about digital transformation but what you won’t hear is propellerhead talk. Lay is a marketer at heart and that’s what you will hear. And it’s what you need to embrace to get ahead in 2020, a year of immense challenges.
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States and businesses continue searching for safe ways to reopen while the Covid-19 virus spreads across the country. It’s a stressful endeavor, and one that must be done strategically. If not done well and thoughtfully, businesses like credit unions risk frustrating and alienating people.
Getting a new fintech off the ground can feel like a herculean task. It takes a coordinated effort between developers, marketers, and sales to start bringing in clients. But without that effort, there’s little chance for success.
Everything is different today in financial services.
That means your credit union.