The Credit Union 2.0 blog gives you all the tools you need to see the forest for the trees.
It can be hard to bring in new members to credit unions. And the reality is, that difficulty can be measured in dollars. Member acquisition costs can add up quickly.
So, it’s critical to keep new members once you get them. Unfortunately, there’s no secret formula to reducing new member churn.
Or is there?
Continue reading “One Way to Reduce New Member Churn at Your Credit Union”
It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Wunderite to discuss all things credit union, fintech, and digital innovation. (Hopefully we won’t discuss any digital distractions for CEOs…)
Have you ordered anything online in the last year? In case you haven’t, here’s a little preview of what you can expect:
Okay, let’s start this out with a major caveat:
Most young people don’t have a good understanding of the financial world. Ask them to tell you what APR stands for. Or the difference between renting and leasing. Or how credit scoring works. Many will answer competently, but most will not.
So, take this will a grain of salt:
Most Millennials and Gen Z don’t know what credit unions are.
Continue reading “Millennials and Gen Z Don’t Know What Credit Unions Are”
Can your cybersecurity keep hackers at bay?
Can cybersecurity be used as a marketing tool by a credit union?
Can a banker in fact become a credit union executive?
For answers, listen to this podcast with Daniel Ford, CIO at Jovia, a $3+ billion credit union on Long Island that you probably know as NEFCU. The rebranding occurred a month ago.
Continue reading “CU 2.0 Podcast 59: Daniel Ford CIO at Jovia CU on Cybersecurity”
For several years now, most credit unions have used social media to bring in new members and engage existing ones. However, new changes to business accounts and advertising might affect their social media strategy going forward.
So, we’d like to look at social media and content marketing for credit unions. How does the changing social media landscape affect credit union member acquisition strategies?
Continue reading “Social Media Ads vs Content for Credit Union Member Acquisition”