The Best Credit Union CRM Software
This is not a complete list! Download our full Credit Union CRM and CXM Guide here. Customer Relationship Management (CRM) software helps organizations manage interactions with current and prospective customers. CRMs assist in managing contact lists, tracking and measuring engagement, automating workflows, and reporting…
Credit Union SEO Optimization Tips for Content Marketing
Your credit union competes for more than the best rates on mortgages and auto loans. You also compete for visibility on the internet. That is, on Google’s (or Bing’s) search engine results pages. If you’re on the first page for a given query—or in the top 3 results—you’re doing well. If you’re not, you effectively […]
Does Credit Union Content Marketing Work?
Content marketing is a kind of marketing strategy designed to attract and nurture inbound leads. It relies on maintaining a consistent and prominent online presence to show up in peoples’ internet searches. Can credit union content marketing work? Few credit union marketing strategies are exactly alike. Each credit union fills a unique niche and appeals […]
A Quick Guide to Credit Union Member Acquisition Costs
In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing. Unfortunately, it’s not a perfect world. Any credit union growth strategy is going to rely on marketing for brand recognition. The real question […]
Credit Union Marketing Tips for 2021 and Beyond
2021 has been much better than 2020 already. Last year at this time, marketers were scrambling to keep their credit unions afloat while keeping their members’ needs in mind. It was a delicate balancing act.
Example Content for Credit Union Nurture Sequences
Your credit union’s marketing automation program will be as successful as its campaigns. And for the most part, we don’t mean outbound campaigns… we mean nurture sequences. Unfortunately, credit union nurture campaigns don’t set themselves up. You’ll need to: Identify a product or service to market Find or create informative content about it Put that […]
An Example of an Automated Nurturing Sequence for Credit Unions
Marketing automation is standard for many industries, but credit unions are only just getting started with it. Unfortunately, this means that many credit union marketers can’t visualize the benefits. One of the key abilities of the technology is the automated nurturing sequence. Let’s look at what it is, how it works, and what it looks […]
How Often Should You Email Your Credit Union Members?
One of the most common questions from credit union marketing teams is about how often they should email their members. How often can they email their members? It’s a scary proposition, spamming your membership. You don’t want to annoy people or make them angry. On the other hand, you don’t want to be forgotten… Looking […]
Quick Wins with Marketing Automation Forms
One of the core services that CU 2.0 provides is marketing automation. If you’re new to marketing automation and want to learn how to achieve some quick wins with with forms, then read on! For the purpose of this blog, it doesn’t matter which platform you use. If you and your organization have picked up a marketing […]
Marketing Automation for Credit Unions: It’s Total Expert vs Everyone
At CU 2.0, we think that marketing automation is necessary for any organization that cares about digital engagement. It’s why we recommend it to every credit union: