Credit unions are filled with old people. That’s not a weird dig or hip slang that us younger generations use to insult things. Them’s just the facts.

The average credit union account holder is 10 years older than the average bank account holder. And while it’s great that credit unions attract an uh, more worldly, experienced, and cultured clientele… maybe that’s not a great growth (or survival plan).

So, are you marketing your credit union to younger members? And if yes, is it working?

Continue reading “Is Your Credit Union Bringing in Younger Members Yet?” →

It can be hard to bring in new members to credit unions. And the reality is, that difficulty can be measured in dollars. Member acquisition costs can add up quickly.

So, it’s critical to keep new members once you get them. Unfortunately, there’s no secret formula to reducing new member churn.

Or is there?

Continue reading “One Way to Reduce New Member Churn at Your Credit Union” →

Earlier this week, we wrote a little about blog introduction videos. They’re basically short, easy trailers that introduce blogs or other written content.

An you can do more than just create little videos for blogs. You can also create longer videos for just about anything. And the best part? They’ll improve your SEO.

But what if you want to make your own videos? Where do you start? Our animator breaks down the best animation software for non-animators.

Continue reading “The Best Automated Animation Software for Non-Animators” →

The statistics are all over the place, so I won’t repeat them ad nauseam here. But the fact is, video is a major driver in content marketing. If you’re not using it now, you’re already behind.

But it’s not too late to start. And it’s not too hard, either. Read on to learn how to use video to improve the SEO of your content.

Continue reading “How to Use Video to Improve SEO” →

Choosing how you want to engage with your members isn’t always easy. There are countless tools in the marketing space, and some are demonstrably better than others. In this blog, we’ll explore which is better for your credit union: email marketing or marketing automation.

To compare email marketing vs. marketing automation services, we’ll talk about a few things: member relationships, digital engagement, and marketing efficacy. If you work for a credit union marketing department, then this blog may be of particular interest to you.

Continue reading “Credit Union Email Marketing vs. Marketing Automation” →