In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing.

Unfortunately, it’s not a perfect world. Any credit union growth strategy is going to rely on marketing for brand recognition. The real question is, how much does a new member cost? And, just as importantly, is it worth it?

Continue reading “A Quick Guide to Credit Union Member Acquisition Costs” →

2021 has been much better than 2020 already. Last year at this time, marketers were scrambling to keep their credit unions afloat while keeping their members’ needs in mind. It was a delicate balancing act.

Continue reading “Credit Union Marketing Tips for 2021 and Beyond” →

Your credit union’s marketing automation program will be as successful as its campaigns. And for the most part, we don’t mean outbound campaigns… we mean nurture sequences.

Unfortunately, credit union nurture campaigns don’t set themselves up. You’ll need to:

• Identify a product or service to market
• Find or create informative content about it
• Put that information in front of the people who show interest in it
• Last week, we shared an example of what kind of content a credit union might include in an email nurture sequence. After a few questions about what other products or services can benefit from a nurture sequence, we put together a little list.

One question we hear often is, “what kind of nurturing sequences should our credit union set up?”

The quick answer is:

Whatever you want!

The long answer is: 

It depends on what kind of content your credit union has available to you. Using marketing automation, you can tie together informative content that addresses features and FAQs… and an offer.

Sending an email once or a few times per week is key to content marketing campaigns. But, just to make it easy, we included some example content and sequences to use in basic marketing automation sequences for credit union:

Continue reading “Example Content for Credit Union Nurture Sequences” →

Marketing automation is standard for many industries, but credit unions are only just getting started with it. Unfortunately, this means that many credit union marketers can’t visualize the benefits.

One of the key abilities of the technology is the automated nurturing sequence. Let’s look at what it is, how it works, and what it looks like.

Continue reading “An Example of an Automated Nurturing Sequence for Credit Unions” →

One of the most common questions from credit union marketing teams is about how often they should email their members. How often can they email their members?

It’s a scary proposition, spamming your membership. You don’t want to annoy people or make them angry.

On the other hand, you don’t want to be forgotten…

Looking for a marketing automation platform? Check this out!

Continue reading “How Often Should You Email Your Credit Union Members?” →