Last week, we shared an example of what kind of content a credit union might include in an email nurture sequence. After a few questions about what other products or services can benefit from a nurture sequence, we put together a little list.

These nurture sequences will be nearly impossible to deploy without marketing automation. However, if you already use marketing automation, these ideas might help you with your content marketing campaigns. Or, if you’d like to see what some basic marketing automation sequences look like, this example content might help.

Continue reading “Example Content for Credit Union Nurture Sequences” →

Marketing automation is standard for many industries, but credit unions are only just getting started with it. Unfortunately, this means that many credit union marketers can’t visualize the benefits.

One of the key abilities of the technology is the automated nurturing sequence. Let’s look at what it is, how it works, and what it looks like.

Continue reading “An Example of an Automated Nurturing Sequence for Credit Unions” →

One of the most common questions from credit union marketing teams is about how often they should email their members. How often can they email their members?

It’s a scary proposition, spamming your membership. You don’t want to annoy people or make them angry.

On the other hand, you don’t want to be forgotten…

Continue reading “How Often Should You Email Your Credit Union Members?” →

It finally happened. We entered a new decade. Will it be filled with glittering new possibilities? Or will it be more of the same old, same old?

Ultimately, that might rest on the industry’s appetite for change and progress. So, if you feel like a following broader market trends—or perhaps making them—then we’ve got a few ideas about where to start.

Read on to see seven technology trends that credit unions should keep a close eye on.

Continue reading “2020 Credit Union Technology Trends to Watch” →

I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services.

Okay, maybe that’s a bit harsh. Some of the best suggestions are technical and self-serving.

But we’d like to introduce a few of our own ways to increase member engagement at your credit union. And we’ll try to keep it accessible! Continue reading “How to Increase Credit Union Member Engagement” →