Wow. 2020 managed to pack a decade of excitement into the span of a single year. Interestingly, it also packed several years worth of digital transformation into a few months at the beginning of the pandemic.
Credit unions began by closing branches, leaning heavily on their digital channels… and continued to lean on digital even after reopening. Now, more members than ever use online and mobile banking. Branch visits are fewer and farther between.
All of this raises the question: How can credit unions continue to be there for members when they can’t physically be there? How can your technology create the same friendly, safe experience that in-branch visits typically provide?
Read on to see eight technology trends that credit unions should keep a close eye on (especially in the face of the coronavirus).
Continue reading “2021 Credit Union Technology Trends to Watch”
Getting your fintech’s brand and solution in front of the right audience can be tricky. There are many steps to take with a fintech launch, but those steps require supporting marketing materials.
Continue reading “What You Need to Launch Your Fintech”
Getting a new fintech off the ground can feel like a herculean task. It takes a coordinated effort between developers, marketers, and sales to start bringing in clients. But without that effort, there’s little chance for success.
Continue reading “First Steps to a Fintech Launch Campaign”
How many marketing emails can you send each month? As you can probably imagine, the answer depends on a few variables. However, you might be surprised by just how much you can get away with.
Continue reading “Actually, You Can Send More Marketing Emails”
2020 has not been an easy year for anybody. People and businesses alike are struggling. Unfortunately, many credit unions are as well. As marketers, we’re accustomed to putting a positive spin on things—of selling an easier way to a better future.
Continue reading “Credit Union Marketing Tips for 2020 and Beyond”