Your credit union competes for more than the best rates on mortgages and auto loans. You also compete for visibility on the internet. That is, on Google’s (or Bing’s) search engine results pages.

If you’re on the first page for a given query—or in the top 3 results—you’re doing well. If you’re not, you effectively don’t exist.

But today, you compete with other credit unions, banks, and fintechs. Most or all of them put a lot of effort into marketing…

Especially content marketing.

Continue reading “Credit Union SEO Optimization Tips for Content Marketing” →

Customer Relationship Management (CRM) software helps organizations manage interactions with current and prospective customers. CRMs assist in managing contact lists, tracking and measuring engagement, automating workflows, and reporting…

Continue reading “The Best Credit Union CRM Software for 2022” →

Content marketing is a kind of marketing strategy designed to attract and nurture inbound leads. It relies on maintaining a consistent and prominent online presence to show up in peoples’ internet searches. Can credit union content marketing work?

Few credit union marketing strategies are exactly alike. Each credit union fills a unique niche and appeals to particular local community. Each credit union offers something that other financial institutions near them don’t.

With quickly evolving technology and the popularity of online and mobile banking, traditional marketing avenues are changing as well. Content marketing can help credit unions reach prospective members who turn to the internet first to gather information about companies, products, and services that interest them.

Continue reading “Does Credit Union Content Marketing Work?” →

In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing.

Unfortunately, it’s not a perfect world. Any credit union growth strategy is going to rely on marketing for brand recognition. The real question is, how much does a new member cost? And, just as importantly, is it worth it?

Continue reading “A Quick Guide to Credit Union Member Acquisition Costs” →

2021 has been much better than 2020 already. Last year at this time, marketers were scrambling to keep their credit unions afloat while keeping their members’ needs in mind. It was a delicate balancing act.

Continue reading “Credit Union Marketing Tips for 2021 and Beyond” →