Branding is important. It builds recognition and trust in consumers. It’s the reason people use words like Coke, Xerox, and Post-It instead of cola, photocopier, and sticky note. Branding is why the skate fashion company Supreme made a brick with their logo on it, instantly sold out of it at $30 a pop, and then saw those bricks go for $1,000 on the secondary market.

Many in the financial industry don’t quite realize the importance of branding. Or maybe, in a world of percentages, terms, and numbers, branding seems complicated and superfluous.

It’s not.

Continue reading “Grading Classical Brand Archetypes for Credit Unions” →

If you blinked sometime in the last decade, you may have missed it. The role of marketing changed, and it changed big. Surprisingly, credit unions have fallen behind precisely where they should excel: in capturing inbound leads.

So, what are inbound leads? And why do they matter?

Continue reading “What Are Inbound Leads and Why Do They Matter to Credit Unions?” →

Last week, we shared an example of what kind of content a credit union might include in an email nurture sequence. After a few questions about what other products or services can benefit from a nurture sequence, we put together a little list.

These nurture sequences will be nearly impossible to deploy without marketing automation. However, if you already use marketing automation, these ideas might help you with your content marketing campaigns. Or, if you’d like to see what some basic marketing automation sequences look like, this example content might help.

Continue reading “Example Content for Credit Union Nurture Sequences” →

Marketing automation is standard for many industries, but credit unions are only just getting started with it. Unfortunately, this means that many credit union marketers can’t visualize the benefits.

One of the key abilities of the technology is the automated nurturing sequence. Let’s look at what it is, how it works, and what it looks like.

Continue reading “An Example of an Automated Nurturing Sequence for Credit Unions” →

One of the most common questions from credit union marketing teams is about how often they should email their members. How often can they email their members?

It’s a scary proposition, spamming your membership. You don’t want to annoy people or make them angry.

On the other hand, you don’t want to be forgotten…

Continue reading “How Often Should You Email Your Credit Union Members?” →