How Often Should You Email Your Credit Union Members?

One of the most common questions from credit union marketing teams is about how often they should email their members. How often can they email their members?

It’s a scary proposition, spamming your membership. You don’t want to annoy people or make them angry.

On the other hand, you don’t want to be forgotten…

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2020 Credit Union Technology Trends to Watch

It finally happened. We entered a new decade. Will it be filled with glittering new possibilities? Or will it be more of the same old, same old?

Ultimately, that might rest on the industry’s appetite for change and progress. So, if you feel like a following broader market trends—or perhaps making them—then we’ve got a few ideas about where to start.

Read on to see seven technology trends that credit unions should keep a close eye on.

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How to Increase Credit Union Member Engagement

I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services.

Okay, maybe that’s a bit harsh. Some of the best suggestions are technical and self-serving.

But we’d like to introduce a few of our own ways to increase member engagement at your credit union. And we’ll try to keep it accessible! Continue reading “How to Increase Credit Union Member Engagement”

Quick Wins with Marketing Automation Forms

Having done lots of marketing automation onboarding and coaching in the last year, I’ve decided it would be helpful to put some of CU 2.0’s processes out there. You might be wondering… this guy doesn’t write blogs, so who is he and why should I trust him?

Well, one of the core services that CU 2.0 provides is marketing automation. As our project manager and head of automation, I feel pretty darn suited to address marketing automation topics and share some of my thoughts and expertise on the matter.

If you’re new to marketing automation and want to learn how to achieve some quick wins with the platform of your choosing, then read on!

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Is Your Credit Union Bringing in Younger Members Yet?

Credit unions are filled with old people. That’s not a weird dig or hip slang that us younger generations use to insult things. Them’s just the facts.

The average credit union account holder is 10 years older than the average bank account holder. And while it’s great that credit unions attract an uh, more worldly, experienced, and cultured clientele… maybe that’s not a great growth (or survival plan).

So, are you marketing your credit union to younger members? And if yes, is it working?

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