2021 Credit Union Technology Trends to Watch
Wow. 2020 managed to pack a decade of excitement into the span of a single year. Interestingly, it also packed several years worth of digital transformation into a few months at the beginning of the pandemic. Credit unions began by closing branches, leaning heavily on their digital channels… and continued to lean on digital even […]
What You Need to Launch Your Fintech
Getting your fintech’s brand and solution in front of the right audience can be tricky. There are many steps to take with a fintech launch, but those steps require supporting marketing materials.
First Steps to a Fintech Launch Campaign
Getting a new fintech off the ground can feel like a herculean task. It takes a coordinated effort between developers, marketers, and sales to start bringing in clients. But without that effort, there’s little chance for success.
Actually, You Can Send More Marketing Emails
How many marketing emails can you send each month? As you can probably imagine, the answer depends on a few variables. However, you might be surprised by just how much you can get away with.
How to Grow Credit Union Membership Through SEG Marketing
Does your credit union effortlessly acquire new members? if so, this post is not for you! However, if you work for a select employer group SEG-based credit union and you’re looking to grow your memberships, read on. Have you been frustrated with how to target SEG members when the SEG isn’t as supportive as they […]
Grading Classical Brand Archetypes for Credit Unions
Branding is important. It builds recognition and trust in consumers. It’s the reason people use words like Coke, Xerox, and Post-It instead of cola, photocopier, and sticky note. Branding is why the skate fashion company Supreme made a brick with their logo on it, instantly sold out of it at $30 a pop, and then […]
What Are Inbound Leads and Why Do They Matter to Credit Unions?
If you blinked sometime in the last decade, you may have missed it. The role of marketing changed, and it changed big. Surprisingly, credit unions have fallen behind precisely where they should excel: in capturing inbound leads. So, what are inbound leads? And why do they matter?
How to Increase Credit Union Member Engagement
I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services. Okay, maybe that’s a bit harsh. […]
Is Your Credit Union Bringing in Younger Members Yet?
Credit unions are filled with old people. That’s not a weird dig or hip slang that us younger generations use to insult things. Them’s just the facts. The average credit union account holder is 10 years older than the average bank account holder. And while it’s great that credit unions attract an uh, more worldly, […]
One Way to Reduce New Member Churn at Your Credit Union
It can be hard to bring in new members to credit unions. And the reality is, that difficulty can be measured in dollars. Member acquisition costs can add up quickly. So, it’s critical to keep new members once you get them. Unfortunately, there’s no secret formula to reducing new member churn. Or is there?