Credit Union Marketing in the Digital Age

Do you feel like your marketing efforts are coming up a bit short? Do you wonder why people aren’t coming to your website, browsing around, and then signing up?

You know your marketing strategy can use a revamp, but where do you start? The first steps might feel daunting, but don’t get discouraged! It’s actually pretty easy to incorporate new marketing techniques into your overall strategy.

Content marketing has been around a while, but it’s still a growing trend in credit union digital marketing. It may be the extra push you need.

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OK Google: What Do You Want with Credit Unions?

Much ado has been made about “the growing fintech threat” in the credit union space. Well, most of that has blown over at this point. It’s pretty clear that most fintechs out there don’t want to be financial institutions. They just want to help out.

There are exceptions to this general rule, of course. Some fintechs are getting a little aggressive in their entryway into the banking realm.

But if you’ve been holding your breath waiting for the fintech threat to blow over…

Keep holding it.

Here comes big tech.

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How Your Credit Union Can Save Money in 2020

There are countless opportunities for credit unions to spend money and improve services. But how about where they can save money and do the same?

We’ve put together a quick introduction to a few cost-cutting services for credit unions. As a bonus, they all provide opportunities to improve your products or services.

So, if you need to save money—or just make room in your budget for something else—look no further.

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CU 2.0 Fintech Friday: Hound Software

It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Hound Software to discuss all things credit union, fintech, and digital innovation.

This series is meant to introduce potential partners and vendors to your credit union. We won’t highlight any fintech foes or digital distractions for your credit union’s CEO!

CU2.0 credit union fintech partnership innovation

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