Credit Union Marketing in the Digital Age

Do you feel like your marketing efforts are coming up a bit short? Do you wonder why people aren’t coming to your website, browsing around, and then signing up?

You know your marketing strategy can use a revamp, but where do you start? The first steps might feel daunting, but don’t get discouraged! It’s actually pretty easy to incorporate new marketing techniques into your overall strategy.

Content marketing has been around a while, but it’s still a growing trend in credit union digital marketing. It may be the extra push you need.

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OK Google: What Do You Want with Credit Unions?

Much ado has been made about “the growing fintech threat” in the credit union space. Well, most of that has blown over at this point. It’s pretty clear that most fintechs out there don’t want to be financial institutions. They just want to help out.

There are exceptions to this general rule, of course. Some fintechs are getting a little aggressive in their entryway into the banking realm.

But if you’ve been holding your breath waiting for the fintech threat to blow over…

Keep holding it.

Here comes big tech.

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How Your Credit Union Can Save Money in 2020

There are countless opportunities for credit unions to spend money and improve services. But how about where they can save money and do the same?

We’ve put together a quick introduction to a few cost-cutting services for credit unions. As a bonus, they all provide opportunities to improve your products or services.

So, if you need to save money—or just make room in your budget for something else—look no further.

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CU 2.0 Fintech Friday: Hound Software

It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Hound Software to discuss all things credit union, fintech, and digital innovation.

This series is meant to introduce potential partners and vendors to your credit union. We won’t highlight any fintech foes or digital distractions for your credit union’s CEO!

CU2.0 credit union fintech partnership innovation

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CU 2.0 Podcast 23: Sitting Down with Gabe Krajicek, CEO of Kasasa

It’s the Credit Union podcast! CU 2.0 is excited to bring you the twenty-third in a series of podcasts from Robert McGarvey. Welcome to the CU 2.0 Podcast, regular interviews with credit union leaders, thinkers, movers, shakers and more.

If Kasasa were a bank branch network, it would be the nation’s fourth largest and it says that sometime this year it will overtake Bank of America and be the 3rd biggest.

Surprised? You bet. Probably you know that Kasasa has been building up its customer base for digital banking products – checking in particular – but now it is big enough where it’s tooting its horn.

This”branch network” isn’t a consumer-facing product – CO-OP Shared Branching it is not – but what’s interesting is that lots of FIs, some 907 community banks, and credit unions, now have joined together to offer Kasasa products, particularly the free, rewards-based checking.

And that’s also where Kasasa has a real plus – according to company CEO Gabe Krajicek, Kasasa consumers have free access to essentially every ATM in the US. When fees are imposed, the consumer is reimbursed.

And that’s an enormous perk for credit union members when many institutions have ATM fleets that can be counted on one hand.

Think about the enormity of that plus for credit union members in Kasasa institutions.

Kasasa also aims to put high-quality digital products in the hands of consumers because, said Krajicek, often consumers say they couldn’t belong to a credit union because the digital is no good.

But what if it, in fact, is good? With the right digital products, community institutions can and will survive, said Krajicek.

Along the way, Krajicek- whose company serves both community banks and credit unions – says community institutions would better serve their interests if they recognized that they have more in common and in particular they have in common a shared enemy and that’s the money center banks.

It’s an interesting thesis. So often community banks and credit unions are reflexively Hatfield and McCoy. But what if they joined together to oppose a shared foe?

What if? What if cooperation flourished? It’s a big vs. small battle, he said.  And nowadays it’s becoming a life or death struggle where many community institutions are vanishing.

Krajicek tosses out big ideas. Come along for the ride in this CU.0 podcast.

Listen here.

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Check out other podcasts in the series here!