How Your Credit Union Can Save Money in 2020

There are countless opportunities for credit unions to spend money and improve services. But how about where they can save money and do the same?

We’ve put together a quick introduction to a few cost-cutting services for credit unions. As a bonus, they all provide opportunities to improve your products or services.

So, if you need to save money—or just make room in your budget for something else—look no further.

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CU 2.0 Fintech Friday: Hound Software

It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Hound Software to discuss all things credit union, fintech, and digital innovation.

This series is meant to introduce potential partners and vendors to your credit union. We won’t highlight any fintech foes or digital distractions for your credit union’s CEO!

CU2.0 credit union fintech partnership innovation

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Credit Union Marketing in the Digital Age

By Zeke Hudson

Have you ever sat down at your desk and thought about your marketing strategies? Is your credit union still relying that someone will drive past, see your sign, and just decide they want to come in and bank with you?

You know your marketing strategy can use a revamp, but where do you start? The first steps might feel daunting, but don’t get discouraged! It’s actually pretty easy to incorporate new marketing techniques into your overall strategy.

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CU 2.0 Podcast 23: Sitting Down with Gabe Krajicek, CEO of Kasasa

It’s the Credit Union podcast! CU 2.0 is excited to bring you the twenty-third in a series of podcasts from Robert McGarvey. Welcome to the CU 2.0 Podcast, regular interviews with credit union leaders, thinkers, movers, shakers and more.

If Kasasa were a bank branch network, it would be the nation’s fourth largest and it says that sometime this year it will overtake Bank of America and be the 3rd biggest.

Surprised? You bet. Probably you know that Kasasa has been building up its customer base for digital banking products – checking in particular – but now it is big enough where it’s tooting its horn.

This”branch network” isn’t a consumer-facing product – CO-OP Shared Branching it is not – but what’s interesting is that lots of FIs, some 907 community banks, and credit unions, now have joined together to offer Kasasa products, particularly the free, rewards-based checking.

And that’s also where Kasasa has a real plus – according to company CEO Gabe Krajicek, Kasasa consumers have free access to essentially every ATM in the US. When fees are imposed, the consumer is reimbursed.

And that’s an enormous perk for credit union members when many institutions have ATM fleets that can be counted on one hand.

Think about the enormity of that plus for credit union members in Kasasa institutions.

Kasasa also aims to put high-quality digital products in the hands of consumers because, said Krajicek, often consumers say they couldn’t belong to a credit union because the digital is no good.

But what if it, in fact, is good? With the right digital products, community institutions can and will survive, said Krajicek.

Along the way, Krajicek- whose company serves both community banks and credit unions – says community institutions would better serve their interests if they recognized that they have more in common and in particular they have in common a shared enemy and that’s the money center banks.

It’s an interesting thesis. So often community banks and credit unions are reflexively Hatfield and McCoy. But what if they joined together to oppose a shared foe?

What if? What if cooperation flourished? It’s a big vs. small battle, he said.  And nowadays it’s becoming a life or death struggle where many community institutions are vanishing.

Krajicek tosses out big ideas. Come along for the ride in this CU.0 podcast.

Listen here.

credit union banking, credit union member experience, credit union podcast

Check out other podcasts in the series here!

How to Optimize SEO for your Credit Union’s Content Using the 4 C’s of Content Marketing

When big banks control the top spots on Google for keywords like “mortgages” and “financial health”, what chance does a community oriented Credit Union have of standing out to potential members? The solution is to express the content using words that apply to your company’s own unique brand and community. Learn the steps to optimize SEO for your credit union.

If your credit union does not write content and deliver content to members through e-mail campaigns and social media, then this article is not for you.

The first thing we need to understand is how search engine traffic works. In the early days of Google, achieving the first spot for simple keyword searches such as “mortgage” was a straightforward task. The word “mortgage” in this case, is known as a “short tailed keyword” and unfortunately, would not yield very good or relevant search results today. Expanding this search to “mortgage offers at credit unions near me” will provide a much narrower and targeted result.

This specific and deliberate search is the type of traffic that credit unions need to target. The idea is that when a potential member performs a search on something like “checking accounts for families near me”, the goal is to funnel this member into a process that ultimately leads them into becoming a credit union member. A community oriented credit union should know that creating cluster content on specific topics can lead target members to their website and signup process. To understand how to best capture the ideal search traffic, we’ve boiled down the process into the 4 C’s of keywords that belong in all of the content produced by your Credit Union.

optimize seo for your credit union

Want to learn more about how to Optimize SEO for your credit union and other website tips? Click on the article below.

Credit Union Website Basics