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CU 2.0

FlowTracker Analytics

What they do

Credit Unions need to understand member behavior to drive effectively drive organic growth strategies, yet their systems are unable to identify essential behavior information – who, when and where members are moving their money to meet their changing needs.

FlowTracker Analytics creates and analyzes money flows at the individual account level for every relationship across the entire Credit Union. By design the solution is:

  • Accessible – every CU has the six data elements we need, and they get 135 pre-built visualizations “out of the box” plus their data back for unlimited use.
  • Actionable – preconfigured lead lists and diagnostic analyses require no special skills.
  • Affordable – no capital cost outlay, implementation in 6 weeks and fixed monthly cost.

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