KingsCrowd provides a platform for private investors to invest in private markets.

Investing in an interesting game. Most people invest in publicly-traded companies like Apple, General Electric, and Ford Motors.

However, most companies aren’t public. And, many private companies eventually go public, and that’s when you hear about them. For example, you can imagine how investing in Square’s payment system during their Initial Public Offering (IPO) would benefit your investment account. But can you imagine investing in Square before they go public? How about Google?

The issue is that until recently, it was impossible for private parties to invest in private markets. Previously, the only people who were able to invest in these markets were millionaires, venture capitalists, or a private equity shop.

Essentially, KingsCrowd works by acting as a venture capitalist for individual investors. They scan through 46 different platforms that enable trading in private companies. They also do their due diligence on each company, complete with ratings and analytics. All this is available for a modest monthly fee.

Giving the general public and private investors the opportunity to invest in private companies opens up the investing space. Private companies benefit from the money invested, and investors stand to make outsized returns on their money.