Choosing how you want to engage with your members isn’t always easy. There are countless tools in the marketing space, and some are demonstrably better than others. In this blog, we’ll explore which is better for your credit union: email marketing or marketing automation.
To compare email marketing vs. marketing automation services, we’ll talk about a few things: member relationships, digital engagement, and marketing efficacy. If you work for a credit union marketing department, then this blog may be of particular interest to you.