A couple of years ago, I ran into a good friend of mine in the credit union industry. He asked what I had been up to, and I mentioned I had written a book for credit unions, Credit Union 2.0. We discussed the book and I offered to send him a copy.
He responded, “Don’t bother. I don’t read books.”
I laughed and said, “Oh good. In that case, the book isn’t for you.”
Taken aback, he asked “why not?”
I said, “Well, I wrote the book for people who read books, and you don’t read books. Clearly, you aren’t my audience.”
So, if you don’t read books, and especially not credit union books, then this article won’t be so useful.