A Quick Guide to Credit Union Member Acquisition Costs

In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing.

Unfortunately, it’s not a perfect world. Any credit union growth strategy is going to rely on marketing for brand recognition. The real question is, how much does a new member cost? And, just as importantly, is it worth it?

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An Example of an Automated Nurturing Sequence for Credit Unions

Marketing automation is standard for many industries, but credit unions are only just getting started with it. Unfortunately, this means that many credit union marketers can’t visualize the benefits.

One of the key abilities of the technology is the automated nurturing sequence. Let’s look at what it is, how it works, and what it looks like.

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What Credit Union Marketing Automation Is and Why It Matters

Here’s the problem:

Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues.

Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union.

And, if you work at a credit union, subscribe to our newsletter! We offer lots of tips, tricks, and best practices for marketing automation.

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How to Increase Credit Union Member Engagement

I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services.

Okay, maybe that’s a bit harsh. Some of the best suggestions are technical and self-serving.

But we’d like to introduce a few of our own ways to increase member engagement at your credit union. And we’ll try to keep it accessible! Continue reading “How to Increase Credit Union Member Engagement”

How SharpSpring Helps Credit Unions with Marketing Automation

As Credit Union 2.0 (CU2) grows, we’ve come to appreciate the little things. Our team is small but mighty, just like most of the credit unions in the United States. One of the tools that has allowed us to operate more efficiently is the marketing automation software SharpSpring.

It took us months of shopping around and demoing different Client Relationship Management (CRM) software. Eventually, we settled on SharpSpring. Here’s why, and more importantly, here’s why it should matter to you.

But before we get too far, we should put a little disclaimer here: this blog is intended specifically for credit unions, fintechs, and CUSOs who are looking for marketing automation tools to take their enterprise to the next level. Okay! You’ve been warned!

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