Lead Scoring: Getting to Know Your Members

credit union lead scoring example

Lead scoring. You may have heard the term. Perhaps you’ve talked about it without knowing what it was even called. Fortunately, we’re here to bring you an introduction to lead scoring for credit unions. Many credit unions measure the success of a marketing campaign solely with “home run” metrics. For example, we measure car loan […]

Three ways to better connect with your membership

connect with member

As small niche financial institutions, it is imperative that we don’t lose sight of who we serve.  It is essential to your credit union’s survival to be highly focused on your niche and to customize and personalize your credit union’s solutions. One of the most essential ingredients in this process is how to connect with […]

Speaker Spotlight: Kirk Drake Helps Credit Unions Connect with Members

by Catalyst Corporate | Mar 20, 2018 Timing is everything, especially when it relates to a credit union’s long-term success, says Kirk Drake, co-founder of CU Wallet, LLC and CU 2.0 strategist. Drake, a featured speaker at Catalyst Corporate’s 2018 Future Forums, believes implementing technologies at the right time is key to a credit union’s sustainability. “Don’t […]