Example Content for Credit Union Nurture Sequences

Your credit union’s marketing automation program will be as successful as its campaigns. And for the most part, we don’t mean outbound campaigns… we mean nurture sequences.

Unfortunately, credit union nurture campaigns don’t set themselves up. You’ll need to:

  • Identify a product or service to market
  • Find or create informative content about it
  • Put that information in front of the people who show interest in it
  • Last week, we shared an example of what kind of content a credit union might include in an email nurture sequence. After a few questions about what other products or services can benefit from a nurture sequence, we put together a little list.

One question we hear often is, “what kind of nurturing sequences should our credit union set up?”

The quick answer is:

Whatever you want!

The long answer is: 

It depends on what kind of content your credit union has available to you. Using marketing automation, you can tie together informative content that addresses features and FAQs… and an offer.

Sending an email once or a few times per week is key to content marketing campaigns. But, just to make it easy, we included some example content and sequences to use in basic marketing automation sequences for credit union:

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