What’s one of the most important things credit unions have over banks? A personal relationship with your members built on trust. Your member loyalty is borne of the trust they invest in your institution.
CU 2.0 Founder Kirk Drake stopped by the Studio Lounge to discuss his keynote (Future Proof Your Credit Union) and his breakout session (Trust Through Your Browser). We focused on his breakout session topic on how credit unions can build trust in person and transfer that to their online browser for deeper engagement. Fascinating stuff here from Mr. Drake.
Check it out and let us know your thoughts.
Originally posted by CU Broadcast here