Getting a new fintech off the ground can feel like a herculean task. It takes a coordinated effort between developers, marketers, and sales to start bringing in clients. But without that effort, there’s little chance for success.
Fintechs have some of the best ideas and technology in the financial space. But getting those ideas in front of other people—and raising interest—is a whole different story. It’s so easy to assume that the right product or technology will sell itself.
But it won’t.