Generating and managing credit union revenue is a chore, and being not-for-profit doesn’t make it any easier. So, anything that lets you do more work with less effort is a win—especially if it also increases profitability per member.
Marketing automation is the obvious next step for credit union marketing departments. It helps to reduce member churn, engage members, and identify member needs and behavior.
You might be asking yourself, “Is that something my credit union can afford?”
The answer is almost certainly “yes.” Let’s look at the cost of marketing automation for credit unions.