Who knew that not-for-profit enterprises would ever have to be careful about their budgets? Okay, I guess we could all see that coming. Generating and managing revenue is especially difficult for credit unions, but it’s necessary. In today’s blog, we’ll look at the cost of marketing automation for credit unions.

If you work in the marketing department of a credit union, you’re probably already familiar with some marketing automation software. Generally, automated marketing helps manage email, social media, and other repetitive tasks.

Depending on the application, some automation software can make the work of one person seem like the work of ten. But that increased efficiency comes at a cost. Is it a cost that your credit union is prepared—or able—to pay?

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