Being Relevant to our Members
In my last blog, I talked about cleaning up data. Ugh. It is hard work, and I was primarily focusing on core system data. Today I want to suggest thinking about new ways Credit Unions can use existing data. Most Credit Unions have a heartfelt mission of supporting member’s financial well-being. Yet in some ways […]
Predictive Analytics for Credit Union: Member Limits
In the first several posts in this series, we covered key insights that can be gathered from address changes, payroll changes, and fees as part of our “Almost 99 Small Data Hacks for Credit Unions” series. Next up, we will dive into credit union services and limits that can sometimes negatively impact your relationship with […]
Data Analytics for Credit Unions: What can you learn from your member’s payroll?
In the last post in this series, we covered key insights and actions you can take when your member changes their address. This post continues takes a similar path and explores what can you learn when your member changes their payroll. This is the third part of a 9 part series. If you can’t wait […]
Chatbots – A Gimmick? Or Can They Add Real Value For Your Members?
By Amy McCaughey Go on almost any financial institution’s website, and you are likely to encounter some sort of chatbot. As artificial intelligence (AI) becomes more and more ingrained in our lives, it is a good time to take a step back and ask ourselves, is AI really useful? A chatbot is a form of […]