Best New Online Account Opening Providers for Credit Unions
The first interaction a new (potential) member has with your credit union is opening an account. It sets the tone for your entire relationship. How do you want that interaction to go? Think carefully. The answer matters—maybe more than you know. Read on to learn more about the best new online account opening providers for […]
Technology Tips for Branch Managers
As Internet banking began to pick up steam in the late 90s, lots of people predicted that brick-and-mortar credit union branches would eventually fade away. Of course, they were wrong. As the market matured, it became clear that branches still had a place in the financial landscape. There are just some things that members either […]
Which Credit Union Jobs Are in Danger of Being Automated by AI?
As credit unions evaluated AI in recent years, the buzz around job automation shifted from hopeful to urgent. When the original post ran in 2022, AI was still emerging. Now, in 2025, advanced AI tools are part of everyday workflows—even in slower‑adopting sectors like ours. It’s time to revisit which roles are changing…and what you […]
The Credit Union Data Analytics 2.0 Provider Guide
Credit unions often lag competitors, technologically. Technological needs must be balanced with service, growth, and profit; often, those needs compete with fintechs, compliance, IT security, and ever-changing regulations. Fortunately, credit unions have access to data—sometimes, that includes data from other credit unions. Yet, having data and leveraging it are two completely different issues. That’s where […]
Credit Union Financial Education and Wellness Guide
Financial education and wellness are big topics these days. Anyone reading this guide has likely heard statistics about how many people live paycheck to paycheck or how few people have $600 socked away for an emergency. With ongoing talk of recession, high inflation, soaring consumer good costs, high interest rates, stagnant wages, and many high-profile […]
CU 2.0 Personal and Unsecured Lending Guide
This 2.0 Guide is intended to show the state of personal (and similar) lending in the U.S. It should also offer some perspective about why rising fintech lenders (such as SoFi) represents a clear threat to credit unions, as well as how credit unions can leverage partnering fintechs to fight back. Credit unions rely on […]
Where Are Credit Unions on the AI Adoption Curve?
We’re all hearing about AI. Boardrooms are buzzing. Vendors are name-dropping ChatGPT. And some CEOs are wondering if they need a Chief AI Officer, while others are still trying to remember their DocuSign password. So, let’s cut through the buzz and map it out. Where are credit unions on the AI adoption bell curve? Innovators: […]
A Primer on AI Agents for Credit Unions
If you don’t already know what it is, you’ve probably heard the term: AI Agent. Flashy. Sounds super secret. A little bit of Bond meets Mission Impossible, but inside The Matrix. But what is an AI agent, really? What can it do for credit unions? And… are they worth paying attention to (yet)? Let’s dig […]
Reactive vs Proactive Credit Offers with Modelshop
Lending technology has come a long way in the last ten years. We’ve seen tools that automate underwriting, simplify applications, and use alternative data to refine credit scoring. It’s all impressive stuff. But all these tools are doing is reacting. A member applies, the system pulls data, and a decision is made. That’s the model. […]
SEO vs. GEO: What Credit Union Marketers Should Know
Search engine optimization (SEO) has been a thing for decades now. We all know the drill—get your website to rank higher so more people click through. But is that enough? AI-powered search engines—like Google’s Search Generative Experience (SGE) and Bing Chat—are changing how people search the internet and get answers. That’s where Generative Engine Optimization […]