I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services.
Okay, maybe that’s a bit harsh. Some of the best suggestions are technical and self-serving.
But we’d like to introduce a few of our own ways to increase member engagement at your credit union. And we’ll try to keep it accessible! Continue reading “How to Increase Credit Union Member Engagement”
It can be hard to bring in new members to credit unions. And the reality is, that difficulty can be measured in dollars. Member acquisition costs can add up quickly.
So, it’s critical to keep new members once you get them. Unfortunately, there’s no secret formula to reducing new member churn.
Or is there?
Continue reading “One Way to Reduce New Member Churn at Your Credit Union”
Choosing how you want to engage with your members isn’t always easy. There are countless tools in the marketing space, and some are demonstrably better than others. In this blog, we’ll explore which is better for your credit union: email marketing or marketing automation.
To compare email marketing vs. marketing automation services, we’ll talk about a few things: member relationships, digital engagement, and marketing efficacy. If you work for a credit union marketing department, then this blog may be of particular interest to you.
Continue reading “Credit Union Email Marketing vs. Marketing Automation”
Most credit unions use content for inbound marketing in some capacity. But from what we’ve seen, most credit unions don’t follow many (if any) best practices. So, we’ve put together a brief on-page SEO checklist for copywriting.
This is not an exhaustive list, and it doesn’t cover most of the technical side of things. Also, optimization for copywriting is constantly changing. Some gotta-dos in here might be outdated in a year. Still, these tips will help you generate compelling, ranking content…
Usually. Continue reading “CU 2.0’s On-Page SEO Checklist”