Credit Union SEO Optimization Tips for Content Marketing

Your credit union competes for more than the best rates on mortgages and auto loans. You also compete for visibility on the internet. That is, on Google’s (or Bing’s) search engine results pages.

If you’re on the first page for a given query—or in the top 3 results—you’re doing well. If you’re not, you effectively don’t exist.

But today, you compete with other credit unions, banks, and fintechs. Most or all of them put a lot of effort into marketing…

Especially content marketing.

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Does Credit Union Content Marketing Work?

Content marketing is a kind of marketing strategy designed to attract and nurture inbound leads. It relies on maintaining a consistent and prominent online presence to show up in peoples’ internet searches. Can credit union content marketing work?

Few credit union marketing strategies are exactly alike. Each credit union fills a unique niche and appeals to particular local community. Each credit union offers something that other financial institutions near them don’t.

With quickly evolving technology and the popularity of online and mobile banking, traditional marketing avenues are changing as well. Content marketing can help credit unions reach prospective members who turn to the internet first to gather information about companies, products, and services that interest them.

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Basic Credit Union Social Media Tips for 2021

So much has changed in social media in the last few years. That’s especially true of some of the old favorites, such as Facebook and Instagram. There’s no shame in looking for a little refresher.

Consequently, we thought it would be a good idea to look at a handful of social media tips for your credit union. If some of these tips look familiar…

Well… The more things change, the more they stay the same. Sometimes.

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How to Increase Credit Union Member Engagement

I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services.

Okay, maybe that’s a bit harsh. Some of the best suggestions are technical and self-serving.

But we’d like to introduce a few of our own ways to increase member engagement at your credit union. And we’ll try to keep it accessible! Continue reading “How to Increase Credit Union Member Engagement”

One Way to Reduce New Member Churn at Your Credit Union

It can be hard to bring in new members to credit unions. And the reality is, that difficulty can be measured in dollars. Member acquisition costs can add up quickly.

So, it’s critical to keep new members once you get them. Unfortunately, there’s no secret formula to reducing new member churn.

Or is there?

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