One Way to Reduce New Member Churn at Your Credit Union
It can be hard to bring in new members to credit unions. And the reality is, that difficulty can be measured in dollars. Member acquisition costs can add up quickly. So, it’s critical to keep new members once you get them. Unfortunately, there’s no secret formula to reducing new member churn. Or is there?
Credit Union Email Marketing vs. Marketing Automation
Choosing how you want to engage with your members isn’t always easy. There are countless tools in the marketing space, and some are demonstrably better than others. In this blog, we’ll explore which is better for your credit union: email marketing or marketing automation. To compare email marketing vs. marketing automation services, we’ll talk about […]
CU 2.0’s On-Page SEO Checklist
Most credit unions use content for inbound marketing in some capacity. But from what we’ve seen, most credit unions don’t follow many (if any) best practices. So, we’ve put together a brief on-page SEO checklist for copywriting. This is not an exhaustive list, and it doesn’t cover most of the technical side of things. Also, […]
Lead Scoring: Getting to Know Your Members
Lead scoring. You may have heard the term. Perhaps you’ve talked about it without knowing what it was even called. Fortunately, we’re here to bring you an introduction to lead scoring for credit unions. Many credit unions measure the success of a marketing campaign solely with “home run” metrics. For example, we measure car loan […]
Inbound Marketing for Credit Unions: A Primer
Which would you prefer: You use print, radio, TV, and banner ads to attract new members and market specific products and services. Or… You let eligible, already-interested parties come to you for those same products, services, and membership benefits. Those options represent the difference between outbound and inbound marketing. Of course, you don’t have to […]
How SharpSpring Helps Credit Unions with Marketing Automation
As Credit Union 2.0 (CU2) grows, we’ve come to appreciate the little things. Our team is small but mighty, just like most of the credit unions in the United States. One of the tools that has allowed us to operate more efficiently is the marketing automation software SharpSpring. It took us months of shopping around […]