Your credit union competes for more than the best rates on mortgages and auto loans. You also compete for visibility on the internet. That is, on Google’s (or Bing’s) search engine results pages.
If you’re on the first page for a given query—or in the top 3 results—you’re doing well. If you’re not, you effectively don’t exist.
But today, you compete with other credit unions, banks, and fintechs. Most or all of them put a lot of effort into marketing…
Especially content marketing.
Continue reading “Credit Union SEO Optimization Tips for Content Marketing”
Credit unions used to differentiate through the member experience. When members walked into the branch, they were greeted by name with a smile. They got the best rates and terms.
Continue reading “Datava and the Power of Personalization”
This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in July 2021. It is not intended to be comprehensive—rather, it will provide a cursory introduction to marketing to Millennials and Gen Z.
Continue reading “Marketing to Millennials and Gen Z”
So much has changed in social media in the last few years. That’s especially true of some of the old favorites, such as Facebook and Instagram. There’s no shame in looking for a little refresher.
Consequently, we thought it would be a good idea to look at a handful of social media tips for your credit union. If some of these tips look familiar…
Well… The more things change, the more they stay the same. Sometimes.
Continue reading “Basic Credit Union Social Media Tips for 2021”
2021 has been much better than 2020 already. Last year at this time, marketers were scrambling to keep their credit unions afloat while keeping their members’ needs in mind. It was a delicate balancing act.
Continue reading “Credit Union Marketing Tips for 2021 and Beyond”