This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in July 2021. It is not intended to be comprehensive—rather, it will provide a cursory introduction to marketing to Millennials and Gen Z.
So much has changed in social media in the last few years. That’s especially true of some of the old favorites, such as Facebook and Instagram. There’s no shame in looking for a little refresher.
Consequently, we thought it would be a good idea to look at a handful of social media tips for your credit union. If some of these tips look familiar…
Well… The more things change, the more they stay the same. Sometimes.
2021 has been much better than 2020 already. Last year at this time, marketers were scrambling to keep their credit unions afloat while keeping their members’ needs in mind. It was a delicate balancing act.
Here’s the problem:
Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues.
Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union.
And, if you work at a credit union, subscribe to our newsletter! We offer lots of tips, tricks, and best practices for marketing automation.
Do you ever wonder if your credit union members are using Yelp? We can answer that for you:
Yes. They are.
Here’s why you should pay attention… and why you should use it, too.