It can be hard to bring in new members to credit unions. And the reality is, that difficulty can be measured in dollars. Member acquisition costs can add up quickly.
So, it’s critical to keep new members once you get them. Unfortunately, there’s no secret formula to reducing new member churn.
Or is there?
Continue reading “One Way to Reduce New Member Churn at Your Credit Union”
Choosing how you want to engage with your members isn’t always easy. There are countless tools in the marketing space, and some are demonstrably better than others. In this blog, we’ll explore which is better for your credit union: email marketing or marketing automation.
To compare email marketing vs. marketing automation services, we’ll talk about a few things: member relationships, digital engagement, and marketing efficacy. If you work for a credit union marketing department, then this blog may be of particular interest to you.
Continue reading “Credit Union Email Marketing vs. Marketing Automation”
Most credit unions use content for inbound marketing in some capacity. But from what we’ve seen, most credit unions don’t follow many (if any) best practices. So, we’ve put together a brief on-page SEO checklist for copywriting.
This is not an exhaustive list, and it doesn’t cover most of the technical side of things. Also, optimization for copywriting is constantly changing. Some gotta-dos in here might be outdated in a year. Still, these tips will help you generate compelling, ranking content…
Usually. Continue reading “CU 2.0’s On-Page SEO Checklist”
Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, people mute commercials, and pop-up ads are the worst.
Not all traditional marketing strategies result in headaches, though. Credit union marketing automation is different. It’s far more sophisticated—and less intrusive—than those marketing strategies.
Marketing automation relies on different principles. It’s more about guiding web traffic and site visitors from organic searches. Content, inbound funnels, and email nurturing campaigns educate curious parties about their interests. Then, the automation keeps them engaged until they’re ready to make a move.
Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union. Continue reading “What Credit Union Marketing Automation Is and Why It Matters”
Lead scoring. You may have heard the term. Perhaps you’ve talked about it without knowing what it was even called. Fortunately, we’re here to bring you an introduction to lead scoring for credit unions.
Many credit unions measure the success of a marketing campaign solely with “home run” metrics. For example, we measure car loan promotions by the number of car loans booked. We judge credit card campaigns by the number of cards delivered.
While there is no question that win/loss metrics are important, there is a middle ground. Continue reading “Lead Scoring: Getting to Know Your Members”