One Way to Reduce New Member Churn at Your Credit Union
It can be hard to bring in new members to credit unions. And the reality is, that difficulty can be measured in dollars. Member acquisition costs can add up quickly. So, it’s critical to keep new members once you get them. Unfortunately, there’s no secret formula to reducing new member churn. Or is there?
How to Use Video to Improve SEO
The statistics are all over the place, so I won’t repeat them ad nauseam here. But the fact is, video is a major driver in content marketing. If you’re not using it now, you’re already behind. But it’s not too late to start. And it’s not too hard, either. Read on to learn how to […]
Credit Union Email Marketing vs. Marketing Automation
Choosing how you want to engage with your members isn’t always easy. There are countless tools in the marketing space, and some are demonstrably better than others. In this blog, we’ll explore which is better for your credit union: email marketing or marketing automation. To compare email marketing vs. marketing automation services, we’ll talk about […]
CU 2.0’s On-Page SEO Checklist
Most credit unions use content for inbound marketing in some capacity. But from what we’ve seen, most credit unions don’t follow many (if any) best practices. So, we’ve put together a brief on-page SEO checklist for copywriting. This is not an exhaustive list, and it doesn’t cover most of the technical side of things. Also, […]
Is Content Marketing Enough for Credit Unions?
Inbound marketing—often called content marketing—is all the rage right now. And there’s a good reason for that: Content marketing works. Or at least, it usually does. But more often than most would like to admit, content falls short. There are countless reasons why. And there are a couple fixes, too. We’ll cover all those in […]
Lead Scoring: Getting to Know Your Members
Lead scoring. You may have heard the term. Perhaps you’ve talked about it without knowing what it was even called. Fortunately, we’re here to bring you an introduction to lead scoring for credit unions. Many credit unions measure the success of a marketing campaign solely with “home run” metrics. For example, we measure car loan […]
Five Fintech Marketing Tips for 2021
There are many reasons why fintechs startups don’t “make it.” One common reason is that they lack the money or aren’t making profit. Another is that they don’t understand their target market and/or can’t penetrate that market or get broad adoption. There’s truth to all of these.