How to Compete with Big Banks Using Netflix and Amex Strategies
Big banks have something most credit unions don’t: massive marketing budgets and flashy perks that catch members’ attention. They offer travel credits, streaming subscriptions, and premium rewards programs. Meanwhile, credit unions are stuck trying to compete with limited resources and static benefit packages that nobody uses. Not surprisingly, members look elsewhere for rewards. Non-interest income […]
Credit Union Premium Checking: Is It Worth It?
Everybody loves free checking. It’s accessible and has a powerful membership draw. However, premium checking could be just as strategically important, if not more. It provides value to members while also driving revenue for the credit union. Should your credit union offer premium checking? Maybe. It’s definitely worth consideration. Offering a higher-tier, paid membership that […]
Best New Online Account Opening Providers for Credit Unions
The first interaction a new (potential) member has with your credit union is opening an account. It sets the tone for your entire relationship. How do you want that interaction to go? Think carefully. The answer matters—maybe more than you know. Read on to learn more about the best new online account opening providers for […]
CU 2.0 Account Opening and Onboarding Guide
Let’s face it—if you’re about to join a credit union, and they bring out a stack of paperwork, it’s game over. You’ll walk out and find someplace that isn’t stuck in 1995. And if you nodded in recognition as you read that, imagine how Millennials, Gen Z, and Gen Alpha feel when their online account […]
The Best New Member Onboarding Solutions for Credit Unions
For credit unions, bringing in new members is only part of the challenge. The real test is making sure those new members feel welcomed, supported, and ready to make the most of their membership. Unfortunately, many onboarding processes don’t deliver. In fact, 44% of new checking accounts go inactive within the first year. Considering that […]
Credit Unions Can Truly Engage with Members Thanks to Nook
Do you have any “friends” that seem to come around when they need something? Their social call for coffee is actually a request for advice or a job recommendation. Or maybe you own a truck and they’re moving next weekend… What if your credit union is acting like that friend toward your members? Unfortunately, that […]
Turning Member Feedback into Results
It’s never good enough to simply have member feedback. You have to actually use it, too. If you want to ensure that your members’ voices aren’t just heard, but are acted upon effectively, tune into this member experience webinar. LiveSurvey CEO David Deckelmann hosts Customer Experience Expert Charlene Foley from SEE Me CX, inc. The […]
Retaining Deposits After Member Retirement (ft. Silvur)
Much ado is already being made about the great generational wealth transfer on the horizon. We’ve made some ado of it ourselves. But before the big wealth transfer even, there’s another one on the horizon: Retirees dramatically consolidate their FI relationships as they enter retirement because they want to simplify their lives and hold onto […]
January Is Humanizing Post-Charge Off Collections
Nobody wants to fend off calls from collectors. Not only are those phone calls notoriously ineffective, but they also seriously annoy consumers… and often damaging their relationships to associated institutions.
Array Is the Fintech Turning Indirect, “Single-Service” Members into “Real” Ones
What percentage of your members have only a checking/share draft account? How many members have indirect auto loans through you, but nothing else?