Do Your Credit Union Card Goals Match Your Members’ Needs?
A recent survey showed that credit unions and their members are looking for different things from their credit cards. In fact, 76% credit union card goals were aimed toward growth, while the rest prioritized member services. But here’s the rub: 100% of members polled listed “false declines” as their number one service issue for credit cards. […]
Three ways to better connect with your membership
As small niche financial institutions, it is imperative that we don’t lose sight of who we serve. It is essential to your credit union’s survival to be highly focused on your niche and to customize and personalize your credit union’s solutions. One of the most essential ingredients in this process is how to connect with […]
Being Relevant to our Members
In my last blog, I talked about cleaning up data. Ugh. It is hard work, and I was primarily focusing on core system data. Today I want to suggest thinking about new ways Credit Unions can use existing data. Most Credit Unions have a heartfelt mission of supporting member’s financial well-being. Yet in some ways […]
The Vanishing Credit Union Gets Bigger
By Robert McGarvey For Credit Union 2.0 The April CUNA Mutual Trends Report drops a paradoxical bomb that leaves us confused: are credit unions getting bigger? Or are they vanishing? First the good news: more of us belong to credit unions, reported CUNA Mutual. “Credit union membership growth was on a tear during the first two months […]
The 21st Century Credit Union Welcome
By Robert McGarvey for Credit Union 2.0 Sign up as a new member at your credit union – or pick any credit union – and what happens? Ask yourself a sharper question: what doesn’t happen? Think hard on that because the future of this new member relationship hangs in the balance. Amy Downs, CEO […]
Speaker Spotlight: Kirk Drake Helps Credit Unions Connect with Members
by Catalyst Corporate | Mar 20, 2018 Timing is everything, especially when it relates to a credit union’s long-term success, says Kirk Drake, co-founder of CU Wallet, LLC and CU 2.0 strategist. Drake, a featured speaker at Catalyst Corporate’s 2018 Future Forums, believes implementing technologies at the right time is key to a credit union’s sustainability. “Don’t […]
Survey Ideas for Members
Creating repeatable processes that allow your credit union to continuously adjust and recreate good experiences for your employees is essential for receiving social validation. Credit unions have lots of repeated interactions – swiping a credit card, going to an ATM, calling a call center, etc. Since financial services are commoditized and fungible, it’s not fair […]
Who Do You Trust? A Credit Union Misstep
By Robert McGarvey For Credit Union 2.0 Call it a core credit union marketing misstep: there’s wide assumption that consumers trust credit unions more than banks. Rubbish. They should, I’ll readily acknowledge that, but there is no persuasive evidence that credit unions in fact score any higher in consumer trust than do banks. And banks really stumble […]
Credit Union Data Analytics: What can you Learn when your Member Moves?
In our first post in this series, we covered key insights and actions you can take to turn member fees into positive, educational, and empathetic experiences for your member. This week we go even further and dive into what insights your Credit Union can learn from its data on its moving members. This is the […]
Credit Union Data Analytics: Put the Community in your Fees!
If you work for a credit union and are looking for ideas on how to leverage key data to improve your member service or overall credit union member experience, then this post is for you. This is the first post of a 9 part series. If you want the full guide “Almost 99 Credit Union […]