How to Lend Millennials’ Money – and How Not To
By Robert McGarvey for Credit Union 2.0 A new study out of Transunion – Generation Revealed: Decoding Millennial Financial Health – is a goldmine of data for credit unions that are struggling to make sense of their Millennial members and prospects and are also struggling, in many cases, to find profits in serving them. The […]
Can a Frequent Traveler Use a Credit Union?
By Robert McGarvey for Credit Union 2.0 “Oh, I couldn’t belong to a credit union. I travel too much. I need to be able to do my banking wherever I go.” I hear that a lot from business travelers when they learn that a primary work interest of mine is credit unions and that’s because I […]
Reinventing Credit Unions for the 21st Century: A Conversation with Kirk Drake
By Robert McGarvey for Credit Union 2.0 For two decades Kirk Drake has immersed himself in credit unions – as CEO of CUSO Ongoing Operations in Maryland and also now as an author and speaker on what he calls CU-2.0. What Drake is mulling is the how to of insuring credit union relevance in a new century with new, […]
Does your credit union need real-time analytics?
Does your credit union need real-time analytics? I hear this question all the time from marketers. They’re perfectly happy using their MCIFs and their Raddon data and Experian data to help them figure out who to market to on a day-to-day basis. In this post, we’re going to cover real-time analytics here, and how much […]
A is for Automation – What is marketing automation for credit unions?
Are you wondering if marketing automation is right for your credit union? Today we’re talking about how Credit Union 2.0 can help you figure out how to deliver great marketing and digital experiences to your members. A lot of credit unions really wonder: are they sending too many messages to their members, communicating the same […]