So much has changed in social media in the last few years. TikTok is even bigger. Twitter is now “X.” LinkedIn feels like the new Facebook, and Facebook is a ghost town of ads and conspiracy theorists. If this sounds daunting, don’t worry! You’re not alone. Everyone—even the “experts”—look for a little refresher on social […]
There are more than 141 million Millennials and Gen Zers. Gen Alpha is just coming into banking age now that youth accounts are taking off. This is a really, really big market. It’s nearly half of the United States’ population. And credit unions are doing a historically bad job of catering to them. In fact, […]
For a deeper dive into credit union social media strategy, click here! The following is a high-level overview of social media strategy for credit unions. Click the link above for actionable steps to creating a better social media strategy.
For several years now, most credit unions have used social media to bring in new members and engage existing ones. However, changes to business accounts and advertising have affected their social media reach. So, we’d like to look at social media and content marketing for credit unions. How does the changing social media landscape affect […]
If you’ve been living under a rock for the last decade, you may have missed it. An astounding amount of social media content and interaction revolves around memes. But what are memes? Are there examples of memes? And why should credit unions care about them? Because, let’s be honest here, credit unions should care about […]
Do you ever wonder if your credit union members are using Yelp? We can answer that for you: Yes. They are. Here’s why you should pay attention… and why you should use it, too.
Is your credit union thinking about joining Facebook? Are you already on Facebook, but you’re unsure about whether it’s worth your time? Let’s look at how to increase the ROI of your Facebook page.
This last weekend, Netflix posed a slightly NSFW question to other brands: “what’s something you can say during sex but also when you manage a brand twitter account?” Although the brand didn’t create “Netflix and chill,” they’ve certainly embraced it. Other brands were quick to hop in bed with Netflix on this one, and the […]
I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services. Okay, maybe that’s a bit harsh. […]
Most credit unions use content for inbound marketing in some capacity. But from what we’ve seen, most credit unions don’t follow many (if any) best practices. So, we’ve put together a brief on-page SEO checklist for copywriting. This is not an exhaustive list, and it doesn’t cover most of the technical side of things. Also, […]