How Credit Unions Can Go Viral on Social Media

Recently, as a resident young person here at CU 2.0, I have ventured on to TikTok. You may have heard of it—either from your kids, the news lately, or maybe from our blog.

TikTok has an interesting set up. The main page doesn’t show videos from people you follow. Rather, it shows content catered “for you” by artificial intelligence. It doesn’t matter if you follow the creator or not.

Sometimes, videos that hit my “for you” page only have six likes, and sometimes, they have millions. All from people I’ve never heard of before. That means that TikTok users have one goal, and one goal only:

Go. Viral.

Continue reading “How Credit Unions Can Go Viral on Social Media”

Brand Lessons from the Viral Netflix Twitter Thread

This last weekend, Netflix posed a slightly NSFW question to other brands: “what’s something you can say during sex but also when you manage a brand twitter account?”

Although the brand didn’t create “Netflix and chill,” they’ve certainly embraced it. Other brands were quick to hop in bed with Netflix on this one, and the results are memorable.

So, without further ado, we’d like to share a few of our favorites. Then, we’ll wrap it up and finish.

With some social media branding lessons for your credit union, that is.

Continue reading “Brand Lessons from the Viral Netflix Twitter Thread”

Basic Credit Union Social Media Tips for 2020

So much has changed in social media in the last few years. That’s especially true of some of the old favorites, such as Facebook and Instagram. There’s no shame in looking for a little refresher.

Consequently, we thought it would be a good idea to look at a handful of social media tips for your credit union. If some of these tips look familiar…

Well…

The more things change, the more they stay the same. Sometimes.

Continue reading “Basic Credit Union Social Media Tips for 2020”

How to Increase Credit Union Member Engagement

I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services.

Okay, maybe that’s a bit harsh. Some of the best suggestions are technical and self-serving.

But we’d like to introduce a few of our own ways to increase member engagement at your credit union. And we’ll try to keep it accessible! Continue reading “How to Increase Credit Union Member Engagement”

Social Media Ads vs Content for Credit Union Member Acquisition

For several years now, most credit unions have used social media to bring in new members and engage existing ones. However, new changes to business accounts and advertising might affect their social media strategy going forward.

So, we’d like to look at social media and content marketing for credit unions. How does the changing social media landscape affect credit union member acquisition strategies?

Continue reading “Social Media Ads vs Content for Credit Union Member Acquisition”