2020 Credit Union Technology Trends to Watch

Although we’re not quite halfway through the year yet, January this year feels like a lifetime ago. With the Covid-19 pandemic, everything changed. So, given that credit unions have been closing branches, digital channels reign supreme, and members have dealt with threats to their lives and livelihoods…

Now’s a great time to look at our predictions at the beginning of the year to see what changed.

Read on to see seven technology trends that credit unions should keep a close eye on (especially in the face of the coronavirus).

Continue reading “2020 Credit Union Technology Trends to Watch”

Credit Union Recession Guide

As of this writing, the COVID-19 quarantine appears to have flattened the curve somewhat and discussions have shifted to how things will reopen. Many credit unions have been in crisis management mode for many weeks, and while they have felt the impacts on day to day operations with branch closures and remote workers, the financial and budget impacts are just now beginning to be felt.

The immediate future is uncertain, and yet credit unions must plan and execute to keep our business, communities, and members’ lives moving forward. Many of the credit union leaders have spoken about the stressful challenges of balancing member, employee, and credit union needs in this chaotic time.

This guide has some suggested methods that we have found in various circumstances and organizations over many years at credit unions, startups, and mature companies. These approaches have helped us navigate previous recessions as well as other business interruptions or market changes.

Continue reading “Credit Union Recession Guide”

Customer Effort, Member Experience, and Credit Union Digital Transformation

The American Customer Satisfaction Index (ACSI) is an annual survey conducted by the University of Michigan’s Ross School of Business. It measures consumer satisfaction with the goods and services provided across a broad range of industries.

This last year, the survey found that banks surpassed credit unions in customer satisfaction.

While it certainly doesn’t sound the death knell for credit union claims of better member experience, it raises some interesting questions—and serious concerns. And, in many ways, it reminds us that digital transformation is still a pressing need in the financial realm.

Continue reading “Customer Effort, Member Experience, and Credit Union Digital Transformation”

The Key Elements of Strategic Planning Sessions for Credit Unions

Strategic planning is one of my all-time favorite activities. There is nothing better than getting management teams and boards offsite, out of their routines, and thinking about the future.

As an entrepreneur, I live in the tomorrow as soon as we paint its future. When I worked at a credit union, our planning process was always a bit challenging. Each year, we would pile new initiatives onto our existing pile and then struggle with yet another list of tasks. But good strategy shouldn’t determine only what can be added—it should also identify what can be cut out.

Having facilitated a number of credit union strategic planning sessions, we have found a formula that works pretty consistently.

Continue reading “The Key Elements of Strategic Planning Sessions for Credit Unions”

CU 2.0’s On-Page SEO Checklist

Most credit unions use content for inbound marketing in some capacity. But from what we’ve seen, most credit unions don’t follow many (if any) best practices. So, we’ve put together a brief on-page SEO checklist for copywriting.

This is not an exhaustive list, and it doesn’t cover most of the technical side of things. Also, optimization for copywriting is constantly changing. Some gotta-dos in here might be outdated in a year. Still, these tips will help you generate compelling, ranking content

Usually. Continue reading “CU 2.0’s On-Page SEO Checklist”