Does Credit Union Content Marketing Work?

Content marketing is a kind of marketing strategy designed to attract and nurture inbound leads. It relies on maintaining a consistent and prominent online presence to show up in peoples’ internet searches. Can credit union content marketing work?

Few credit union marketing strategies are exactly alike. Each credit union fills a unique niche and appeals to particular local community. Each credit union offers something that other financial institutions near them don’t.

With quickly evolving technology and the popularity of online and mobile banking, traditional marketing avenues are changing as well. Content marketing can help credit unions reach prospective members who turn to the internet first to gather information about companies, products, and services that interest them.

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Basic Credit Union Social Media Tips for 2021

So much has changed in social media in the last few years. That’s especially true of some of the old favorites, such as Facebook and Instagram. There’s no shame in looking for a little refresher.

Consequently, we thought it would be a good idea to look at a handful of social media tips for your credit union. If some of these tips look familiar…

Well… The more things change, the more they stay the same. Sometimes.

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What Credit Union Marketing Automation Is and Why It Matters

Here’s the problem:

Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues.

Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union.

And, if you work at a credit union, subscribe to our newsletter! We offer lots of tips, tricks, and best practices for marketing automation.

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SEO Optimization Tips for Credit Union Content Marketing

Your credit union competing for more than the best rates on things like mortgages and auto loans. You’re also competing for the top spots on Google’s search engine results page. Reaching the first page is a big deal. Reaching the top three results is incredible.

But your competition is more than just the credit union down the street. Your competition includes big banks and fintechs. They’ve got a lot of money and, probably, a head-start on optimizing SEO for their content.

Your credit union may have the best rates around. But if you’re stuck on the second page of search engine results, there’s a good chance that nobody will realize it. If your credit union uses content marketing, these SEO optimization tips will help you get seen.

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