Basic Credit Union Social Media Tips for 2020

So much has changed in social media in the last few years. That’s especially true of some of the old favorites, such as Facebook and Instagram. There’s no shame in looking for a little refresher.

Consequently, we thought it would be a good idea to look at a handful of social media tips for your credit union. If some of these tips look familiar…

Well…

The more things change, the more they stay the same. Sometimes.

Continue reading “Basic Credit Union Social Media Tips for 2020”

How to Increase Credit Union Member Engagement

I’ve seen a few guides on how to boost credit union member engagement before. And you know what? I wasn’t impressed. They were a little technical and self-serving. Technical in that they listed things like “segment lists for content marketing,” and self-serving in that they sell content marketing services.

Okay, maybe that’s a bit harsh. Some of the best suggestions are technical and self-serving.

But we’d like to introduce a few of our own ways to increase member engagement at your credit union. And we’ll try to keep it accessible! Continue reading “How to Increase Credit Union Member Engagement”

Social Media Ads vs Content for Credit Union Member Acquisition

For several years now, most credit unions have used social media to bring in new members and engage existing ones. However, new changes to business accounts and advertising might affect their social media strategy going forward.

So, we’d like to look at social media and content marketing for credit unions. How does the changing social media landscape affect credit union member acquisition strategies?

Continue reading “Social Media Ads vs Content for Credit Union Member Acquisition”

5 Social Media Tips for Credit Unions

Social media strategy for credit unions has been a popular topic for many years. The more interconnected we get as a society, and the more time our members spend online, the more important an effective social media strategy for your credit union becomes. But the question becomes, what is the right content for your credit union to publish on its social media? How can you determine if the social media strategy for your credit union is effective?

Here are 5 tips for getting social media strategy for credit unions right.

1) Tell Personal Stories

Social media provides a terrific platform to share your story and content with members who you may not have the opportunity to connect with one on one. Use this platform as a way to spotlight community members, share employee stories, and share testimonials from you “A” members. Want to see a great example? Check out the community spotlight Wednesday we feature in our CU 2.0 Facebook Strategists Group.

2) Lead with Visual

Social Media platforms provide the perfect opportunity to lead with visuals. Visual content is more likely to get liked and shared. It is worth the time for your credit union’s marketing/social media team to adjust text-heavy content and lead with visual.

Video is exploding and is an important tool in your marketing toolbox. Video can lead directly to sales for your credit union. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. This could be potentially huge for products your credit union is promoting such as auto loans or HELOCs. Furthermore, video is not only important in your credit union’s social media strategy. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. There has been a significant increase in how much videos affect your search engine rank. When using video remember these four things:

  • Make sure to optimize your videos on Youtube for SEO
  • Write interesting titles and descriptions
  • Include links back to your website and products available to your members
  • Have interesting Call-to-Actions that give your members ways to take the next step

3) Offer Quizzes and Contests

Don’t fall into the trap of caring exclusively about likes and followers. You want to focus on engaging your membership. Quizzes and contests are an effective and fun way to interact with your members and engage them. Not sure what contests to run and/or need quiz ideas? Click here. 

4) Don’t Sell Sell Sell

Don’t talk so much that you forget to listen. Social media is a platform that will allow you to learn more about your members. Social media is a terrific way to solicit feedback and better learn what your membership cares about. This will allow you to create hyper-relevant content for your members, more effectively market your products and services, and ultimately better serve your members.

5) Focus Exclusively on Lead Capture

When your credit union sits down and decides upon its social media strategic goals, the goal should be to drive social media traffic to your credit union website. Once the user is on your website, your credit union can capture leads. DO NOT focus on simply generating more likes and followers. This is a vanity measure that may make us feel good but isn’t a metric that we should be focused on. Once you drive traffic to the website, then your credit union can build lists of qualified leads that your marketing and sales teams can follow up with.

If you have any questions, or want to learn more about the services that CU 2.0 provides, please reach out to a member of our team here.

3 Social Media Strategy Mistakes for Credit Unions

It is imperative that your Credit Union has a social media strategy in today’s digital climate. However, what is even worse than having no social media strategy for your credit union is having a bad social media strategy. It is important that you avoid these three social media mistakes at your credit union.

1) Promos, Only Promos

In case you are wondering, your members are not logging into their social media and following your page so that they can see your latest auto loan rate offer. Majority of Americans have a social network profile, so it’s obviously essential for your credit union to be present on these platforms. However, no member wants to be jolted out of their online experience. When your credit union is posting on Facebook, don’t just share about your products and services and talk on and on about yourself! Embrace the platform and share content that is hyper-relevant to your membership.

2) Not Having a Clear Strategy and SMART Goals

So the direction has come down from above, and social media is now a push for your credit union. Your marketing team starts firing off Monday motivational quotes, polls, and promoting your blog content. Months go by. Were you successful? Who knows? If your team did not spend the time to set clear strategies and SMART goals that can be measured, how can you possibly know if you have been successful? This is as important if not more important than the content that you are actually publishing.

Now, what do we mean by SMART goals? SMART goals are goals that are: specific, measurable, attainable, relevant, and timely. Setting these goals ahead of time for your credit union will ensure that your marketing team is able to ultimately measure the success of your social media efforts as well as the impact social media has on your return on investment (ROI).

In fact, take it a step further. Make sure your team knows the key performance indicators (KPI’s) that you will be measuring. Examples of these are:

  • Reach (followers, impressions, mentions)
  • Engagement (likes, comments, shares)
  • ROI (direct sales revenue, lead conversions)
  • Retention & Loyalty (reviews and ratings)

3) Not Putting Significant Budget Behind Social Media Efforts

Think about the amount of money your credit union spent on opening its last branch. Now think about how much your credit union spent on Facebook Ads last quarter. Branch traffic is on the decline but mobile and website traffic have never been higher. It is critical that your credit union invest in this digital transformation. Facebook advertising has become incredibly nimble and we are able to more closely target then we ever have been able to before. It is imperative that your advertising budget is adjusted accordingly.

Want to learn more about social media strategy for credit unions?

How To Use Social Media Effectively For Credit Unions

How to Optimize SEO for your Credit Union’s Content Using the 4 C’s of Content Marketing

The Right Content for your Credit Union’s Social Media