Social media strategy has been a popular topic among credit unions for many years. The more interconnected we get and the more time our members spend online, the more important an effective social media strategy for your credit union becomes. But the question becomes, what is the right content for your credit union to publish on its social media?
The answer to this question is simple and comes down to one main mission statement. Publish content that is hyper-relevant to your membership.
Here are 4 simple ways to do this that your credit union can execute immediately:
- Ask your staff what questions they receive most from members. This is an extremely quick and effective way to find out what your members care about most and want to know.
- Run a contest on Facebook that asks your members about their favorite activities/hobbies. Within a week you will have received tons of feedback and gathered information on the favorites of credit union members. So what, right? Well, actually this is gold. Social media is all about building relationships with your credit union’s members. A part of this is by being authentic and embracing the credit union mantra of doing what is right for our members and caring about them. By asking this question/running this contest, we have learned about our members and their preferences and now we can use that to inspire the content we share and the contests we run going forward.
- Survey members about what they want to see more of from your credit union. Soliciting this feedback is invaluable, and will provide your credit union with all sorts of useful information that you can then implement in your social media strategy. For example, a survey on:
- What is a member’s favorite platform to interact with your credit union on
- Are there more topics that your member would like to see content on?
- Do your members read your blog?
- What topics have the members found most useful? What would your members like to see more of?
- Feature Member/Community Spotlights. Sharing testimonials from member’s about who they are, how long they have been a member, and what they love most about your credit union are fantastic content pieces for your credit union. Testimonials can be invaluable to your social media marketing strategies.
Coming up with content for your credit union to publish on its various social media platforms shouldn’t feel like pulling teeth. When you get stuck, go back to the question – what does my membership care about? If you keep this idea at the forefront of your social media content strategy, your credit union will be successful.
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