So much has changed in social media in the last few years. TikTok is even bigger. Twitter is now “X.” LinkedIn feels like the new Facebook, and Facebook is a ghost town of ads and conspiracy theorists. If this sounds daunting, don’t worry! You’re not alone. Everyone—even the “experts”—look for a little refresher on social […]
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In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing. Unfortunately, it’s not a perfect world. Any credit union growth strategy is going to rely on marketing for brand recognition. The real question […]
2021 has been much better than 2020 already. Last year at this time, marketers were scrambling to keep their credit unions afloat while keeping their members’ needs in mind. It was a delicate balancing act.
Marketing automation is standard for many industries, but credit unions are only just getting started with it. Unfortunately, this means that many credit union marketers can’t visualize the benefits. One of the key abilities of the technology is the automated nurturing sequence. Let’s look at what it is, how it works, and what it looks […]
Here’s the problem: Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues. Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union. And, if you work at a […]
Do you feel like your marketing efforts are coming up a bit short? Do you wonder why people aren’t coming to your website, browsing around, and then signing up? You know your marketing strategy can use a revamp, but where do you start? The first steps might feel daunting, but don’t get discouraged! It’s actually […]
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet […]
Social media strategy has been a popular topic among credit unions for many years. The more interconnected we get and the more time our members spend online, the more important an effective social media strategy for your credit union becomes. But the question becomes, what is the right content for your credit union to publish […]