What Credit Union Marketing Automation Is and Why It Matters

Here’s the problem:

Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues.

Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union.

And, if you work at a credit union, subscribe to our newsletter! We offer lots of tips, tricks, and best practices for marketing automation.

Continue reading “What Credit Union Marketing Automation Is and Why It Matters”

Modernizing the Borrower Experience with Nonbank Mortgage Servicers like Valon

My partner and I would like to buy a house. We’re both Millennials in our 30s and we make enough money to dream about buying a home sometime soon. The problem is that a small fixer-upper where we live costs well over $300k.

Continue reading “Modernizing the Borrower Experience with Nonbank Mortgage Servicers like Valon”

What Does the Rise in Cashless Payments Mean?

A meme made its way onto Forbes a couple of months ago. Somehow, we didn’t see it until this week. But the content bears repeating here:

Who led your digital transformation?

  1. CEO
  2. CIO
  3. COVID-19

In the meme, option C is circled. If you don’t get the joke already, let me ruin it by explaining it to you:

Continue reading “What Does the Rise in Cashless Payments Mean?”

CU 2.0 Podcast 28: Patrick Conway PCUA on Lobbying and Much More

Welcome to episode 28 of the CU 2.0 Podcast.

Consider this podcast a crash course on credit union lobbying, 2019 style. Our instructor: Patrick Conway, CEO of the Pennsylvania Credit Union Association, a very large league with upwards of 370 members.

PCUA lobbies both in Harrisburg, the state capital and in Washington, DC.

A lot of what PCUA does, however, could be considered credit union education. For instance, PCUA has played a lead role in the new Philadelphia ID card – designed to give Philadelphia residents a low-cost ID card. Will it be adequate for opening a new account at a credit union? That’s still being sorted out and PCUA is in the mix, offering education and counsel to its members.

PCUA is doing likewise with cannabis banking, a topic of significant interest to Pennsylvania credit unions.

Along the way we also talk about credit unions haves and the have nots and, in Pennsylvania, assured Conway, the big credit unions offer plenty of assistance to smaller institutions.

Other topics on the agenda: credit union tax exemption, the CUNA-league relationship, and what credit union can do to win greater consumer acceptance.

This is a rich podcast.  Give it several listens.

Listen here.

credit union podcast

Check out other podcasts in the series here!

CU 2.0 Podcast 27: Hakan Nordfjell Gemalto on New Account Fraud

Welcome to episode 27 of the CU 2.0 Podcast.

You want to make new account opening easy and fraudsters want to exploit that loophole to rob your credit union.

That is the gist of today’s podcast with Hakan Nordfjell, head of digital banking at Gemalto. He tells about fraudster tricks and also the way financial institutions are fighting back.

He also warns that all your personal information is on the dark web and ready for fraudsters to exploit. PII – personally identifiable information – just isn’t enough to open new accounts securely today. You need more weapons. Nordfjell tells what.

This is information you need to know to protect your institution in what could be called the New Account Opening Wars.

Who’s winning?

Listen here.

Hakan Nordfjell, head of digital banking at Gemalto

Check out other podcasts in the series here!