Reactive vs Proactive Credit Offers with Modelshop
Lending technology has come a long way in the last ten years. We’ve seen tools that automate underwriting, simplify applications, and use alternative data to refine credit scoring. It’s all impressive stuff. But all these tools are doing is reacting. A member applies, the system pulls data, and a decision is made. That’s the model. […]
SEO vs. GEO: What Credit Union Marketers Should Know
Search engine optimization (SEO) has been a thing for decades now. We all know the drill—get your website to rank higher so more people click through. But is that enough? AI-powered search engines—like Google’s Search Generative Experience (SGE) and Bing Chat—are changing how people search the internet and get answers. That’s where Generative Engine Optimization […]
CU 2.0 Account Opening and Onboarding Guide
Let’s face it—if you’re about to join a credit union, and they bring out a stack of paperwork, it’s game over. You’ll walk out and find someplace that isn’t stuck in 1995. And if you nodded in recognition as you read that, imagine how Millennials, Gen Z, and Gen Alpha feel when their online account […]
Best New Online Account Opening Providers for Credit Unions
The first interaction a new (potential) member has with your credit union is opening an account. It sets the tone for your entire relationship. How do you want that interaction to go? Think carefully. The answer matters—maybe more than you know. Read on to learn more about the best new online account opening providers for […]
What Credit Union Marketing Automation Is and Why It Matters
Credit unions work hard to serve their members, but reaching the right people at the right time isn’t always easy. Digital marketing brings in traffic, but getting that traffic to convert—whether it’s opening an account, applying for a loan, or signing up for a new service—can be challenging. Many credit unions still rely on broad, […]
The Best New Member Onboarding Solutions for Credit Unions
For credit unions, bringing in new members is only part of the challenge. The real test is making sure those new members feel welcomed, supported, and ready to make the most of their membership. Unfortunately, many onboarding processes don’t deliver. In fact, 44% of new checking accounts go inactive within the first year. Considering that […]
Home Lending Provider Guide
This Home Lending 2.0 Guide is intended to show the state of home lending in the U.S. It’ll offer some insight about lending trends and the role that fintechs play in driving those trends. It’ll also explore challenges facing traditional home lenders. Additionally, this guide will dive into borrower expectations and preferences—especially in light of […]
Credit Union Deposits and Liquidity Provider Guide
The downloadable version of this guide is available here. This 2.0 Guide is intended to show the state of liquidity-enabling and deposit generating fintechs and how they help credit unions maintain their ability to meet short-term obligations. For the purposes of this guide, managing liquidity comes in two primary forms. First, there’s generating deposits. Second, […]
A Look into Woop’s Insurance Verification for Credit Unions
Let’s talk about insurance verification for your members. Do you offer it? And should you? And… what do we mean by “insurance verification,” exactly? Here, we’re talking about making sure that your members have adequate home and auto insurance. Many don’t. And that can cause problems. But, if you do offer insurance verification, you can […]
Branch Location Strategy and TerraStrat
Fintechs and neobanks are going branchless. (Or they’re removing branches, which we’ll cover here.) And, while going brancheless is a compelling move, it leaves out those who prefer their banking in person. For better or for worse, that includes a lot of credit union members.