Datava, Data, and the Power of Personalization
Credit unions used to differentiate through the member experience. When members walked into the branch, they were greeted by name with a smile. They got the best rates and terms.
Best Credit Union Marketing Platforms (CDPs and MCIFs)
At the time of writing, there are too many credit union marketing platforms to list. If we tried really hard, we might be able to list all the different types… But let’s start with a segment of marketing tools that help credit unions grow by delivering personalized member journeys. This is about individualization. Right member, […]
Dear Credit Unions: Financial Education Isn’t Enough
You’ve probably seen headlines that say things like “74% of Gen Z wants access to more financial education,” or “Gen Z isn’t financially literate (yet).” The gist of all these articles is the same: Young people say that financial literacy will alleviate some of their money problems. But let’s not pretend that financial education is […]
The Best Credit Union Liquidity Tools (to Generate Deposits)
It might be overblown to call it a “credit union liquidity crisis,” but there certainly is a pressing need for deposits. So, what can credit unions do? For starters, they can provide members with the tools they need to achieve their own financial goals. By helping members save, credit unions can guarantee themselves deposits. It’s […]
Death of a Member? The Best Solutions for Credit Unions
A percentage of credit union members pass away each year. Their accounts close and their assets transfer to inheritors. On top of grief, inheritors deal with the logistical nightmare of financial paperwork. This is not the most comfortable topic to discuss, but it’s still incredibly important. Read on to see how your credit union can […]
Retaining Deposits After Member Retirement (ft. Silvur)
Much ado is already being made about the great generational wealth transfer on the horizon. We’ve made some ado of it ourselves. But before the big wealth transfer even, there’s another one on the horizon: Retirees dramatically consolidate their FI relationships as they enter retirement because they want to simplify their lives and hold onto […]
Credit Unions, UPTIQ, and Choosing Your Borrowers
The lending process is improving constantly. Automation, AI, and new underwriting criteria allow lenders to book more loans with less risk every day. These are cherries on top, but they can’t save sub-par loans. Fortunately, some loans are already near perfect as is. Read on to learn more about UPTIQ, the RIAs they work with, […]
Calque and the Credit Union Trade-In Mortgage
Sometimes, a member wants to buy a new home. But before they can afford one, they need to sell their existing one. Their new mortgage is contingent on a home sale. So, what does your credit union do? There are a couple of options, usually starting with “nothing” and ending with “bridge loan.” But Calque […]
Cinchy Wants to Change Credit Union Data by Liberating It
Let’s talk data liberation. And don’t worry, we’ll try to make this accessible and relevant for people who aren’t CIOs! Sometimes, a fintech comes along and changes the entire way we think about something. That’s what Cinchy is doing with credit union data. Apologies in advance for anything remedial. We think it’ll be worth it […]
Crux Gives Credit Union Business Lending a Boost
Small- to medium-sized businesses make great credit union members. They’re a big part of the local economy, they borrow even when individuals don’t, and their loyalty is almost unmatched. Yet most credit unions don’t cater to SMBs. That’s a big missed opportunity. Read on to learn more about small business accounts, lending, and how Crux […]