What Credit Union Marketing Automation Is and Why It Matters

Here’s the problem:

Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues.

Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union.

And, if you work at a credit union, subscribe to our newsletter! We offer lots of tips, tricks, and best practices for marketing automation.

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Growing Your Direct Auto Loan Portfolio with Loanify

How many direct auto loans do you preapprove for members? Aaaaand how many of those members end up with dealer financing?

Dealer financing won’t be terribly advantageous to the member. Any former car salesman will tell you that financing is where they really make their money. And it’s also where you lose it!

So, let’s dig into a new CUSO, Loanify, to see how they help credit unions grow their loan portfolios… and help members get better deals on their cars.

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Total Expert partners with CU 2.0 to improve the credit union member experience

CU 2.0 and Total Expert partner to provide industry-leading marketing automation services to credit unions. The industry shift toward remote banking and omnichannel communications requires more robust, multifaceted connections with members. This partnership will provide new opportunities for credit unions to modernize their approach to serving members. Continue reading “Total Expert partners with CU 2.0 to improve the credit union member experience”

Modernizing the Borrower Experience with Nonbank Mortgage Servicers like Valon

My partner and I would like to buy a house. We’re both Millennials in our 30s and we make enough money to dream about buying a home sometime soon. The problem is that a small fixer-upper where we live costs well over $300k.

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The Digital Experience: Why You Need to Survey Members

COVID-19 has changed a lot of things in the last few months. Almost all of our shopping and service needs are online now. Members of credit unions are having to rely on digital channels more than ever before. There has been a massive increase in mobile and online banking since the pandemic started.

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