Dear Credit Unions: Financial Education Isn’t Enough
You’ve probably seen headlines that say things like “74% of Gen Z wants access to more financial education,” or “Gen Z isn’t financially literate (yet).” The gist of all these articles is the same: Young people say that financial literacy will alleviate some of their money problems. But let’s not pretend that financial education is […]
Retaining Deposits After Member Retirement (ft. Silvur)
Much ado is already being made about the great generational wealth transfer on the horizon. We’ve made some ado of it ourselves. But before the big wealth transfer even, there’s another one on the horizon: Retirees dramatically consolidate their FI relationships as they enter retirement because they want to simplify their lives and hold onto […]
Open Banking Solutions and Credit Union Collections
For several years throughout the pandemic, delinquency rates were low. And by low, we mean low low. However, in 2022, we’re starting to see signs that delinquencies are charge-offs are increasing. Of course, there are numerous factors about why delinquencies are rising. And there are many ways that credit unions can support their members as […]
CXM for Credit Unions: What It Is and Why You Need It
After visiting a branch to discuss finances, one of your members decides they need a new product—let’s say it’s a credit card. They get home and go to your website to explore their options. After they find what they’re looking for, they begin the application process on your mobile app. But wait! Something goes wrong… […]
Need Loans? New Proven Lending Strategies
This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in January 2022. It’s not intended to be comprehensive—rather, it will provide a quick look at emerging trends in fintech lending strategies for credit unions. Loans are the backbone of credit union income, yet fintech and neobank competitors are doing […]
Autonomous Banking Powered by AI-Based Tools
This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in January 2022. It’s not intended to be comprehensive—rather, it will provide a quick look at emerging trends in autonomous and AI-based banking technology. In this session, the expert panel discusses the advantages and limitations of AI and the role […]
5 Common Mobile UI/UX Mistakes in Credit Union Apps (with Examples)
Have you heard of the Dunning-Kruger Effect? It describes a tendency for people to misevaluate their own knowledge or competence on a subject. Experts underestimate themselves—and for laypersons to assume they know way more than they do.
Growing Your Direct Auto Loan Portfolio with Loanify
How many direct auto loans do you preapprove for members? Yet, how many end up with dealer financing? Dealer financing is rarely the member’s best option. Financing is where the profit is, and you don’t want to lose it to used car dealerships. So, let’s dig into a new CUSO, Loanify, to see how they […]
Improving Credit Unions Rewards Programs
Like most Americans, I use rewards cards almost exclusively. Whether cash back, travel perks, or discounts at national and local businesses, I some of the money I spend to come right back to me.
What Credit Union Marketing Automation Is and Why It Matters
Here’s the problem: Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues. Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union. And, if you work at a […]