New technologies, fintechs, and strategies for credit unions.
Have you heard of the Dunning-Kruger Effect? It describes a tendency for people to misevaluate their own knowledge or competence on a subject. Experts underestimate themselves—and for laypersons to assume they know way more than they do.
Continue reading “5 Common Mobile UI/UX Mistakes in Credit Union Apps (with Examples)”
How many direct auto loans do you preapprove for members? Yet, how many end up with dealer financing?
Dealer financing is rarely the member’s best option. Financing is where the profit is, and you don’t want to lose it to used car dealerships.
So, let’s dig into a new CUSO, Loanify, to see how they help credit unions grow their loan portfolios… and help members get better deals on their cars.
Continue reading “Growing Your Direct Auto Loan Portfolio with Loanify”
Like most Americans, I use rewards cards almost exclusively. Whether cash back, travel perks, or discounts at national and local businesses, I some of the money I spend to come right back to me.
Here’s the problem:
Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues.
Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union.
And, if you work at a credit union, subscribe to our newsletter! We offer lots of tips, tricks, and best practices for marketing automation.
Continue reading “What Credit Union Marketing Automation Is and Why It Matters”
CU 2.0 and Total Expert partner to provide industry-leading marketing automation services to credit unions. The industry shift toward remote banking and omnichannel communications requires more robust, multifaceted connections with members. This partnership will provide new opportunities for credit unions to modernize their approach to serving members. Continue reading “Total Expert partners with CU 2.0 to improve the credit union member experience”