Fintech, Credit Union, and the Future
The world of fintech credit union relationships used to feel like a high-stakes wrestling match. For years, financial technology seemed like a threat trying to steal your members. Today, the script has completely flipped. Fintech is now the best tool to make your credit union stronger and more member-focused. Now, it’s clear there’s no need […]
Credit Union Technology Trends in 2026
What are credit union executives prioritizing in the next two years? If you’re a credit union executive, you know the drill. The industry is always shifting, and the list of priorities can feel a mile long. You’ve got to manage risk, attract new members, keep the lights on, and somehow find time to plan for […]
ScreenSteps, Credit Unions, and the Promise of Knowledge Management
Picture a new member service rep in week two. The phone rings. It’s a card dispute with a small twist. They open a binder, then SharePoint, then chat with a supervisor. The answer exists somewhere, but not where they are. The call takes longer than it should, and the next call waits. Nobody’s bad at […]
Best New Online Account Opening Providers for Credit Unions
The first interaction a new (potential) member has with your credit union is opening an account. It sets the tone for your entire relationship. How do you want that interaction to go? Think carefully. The answer matters—maybe more than you know. Read on to learn more about the best new online account opening providers for […]
Technology Tips for Branch Managers
As Internet banking began to pick up steam in the late 90s, lots of people predicted that brick-and-mortar credit union branches would eventually fade away. Of course, they were wrong. As the market matured, it became clear that branches still had a place in the financial landscape. There are just some things that members either […]
The Credit Union Data Analytics 2.0 Provider Guide
Credit unions often lag competitors, technologically. Technological needs must be balanced with service, growth, and profit; often, those needs compete with fintechs, compliance, IT security, and ever-changing regulations. Fortunately, credit unions have access to data—sometimes, that includes data from other credit unions. Yet, having data and leveraging it are two completely different issues. That’s where […]
Reactive vs Proactive Credit Offers with Modelshop
Lending technology has come a long way in the last ten years. We’ve seen tools that automate underwriting, simplify applications, and use alternative data to refine credit scoring. It’s all impressive stuff. But all these tools are doing is reacting. A member applies, the system pulls data, and a decision is made. That’s the model. […]
SEO vs. GEO: What Credit Union Marketers Should Know
Search engine optimization (SEO) has been a thing for decades now. We all know the drill—get your website to rank higher so more people click through. But is that enough? AI-powered search engines—like Google’s Search Generative Experience (SGE) and Bing Chat—are changing how people search the internet and get answers. That’s where Generative Engine Optimization […]
CU 2.0 Account Opening and Onboarding Guide
Let’s face it—if you’re about to join a credit union, and they bring out a stack of paperwork, it’s game over. You’ll walk out and find someplace that isn’t stuck in 1995. And if you nodded in recognition as you read that, imagine how Millennials, Gen Z, and Gen Alpha feel when their online account […]
What Credit Union Marketing Automation Is and Why It Matters
Credit unions work hard to serve their members, but reaching the right people at the right time isn’t always easy. Digital marketing brings in traffic, but getting that traffic to convert—whether it’s opening an account, applying for a loan, or signing up for a new service—can be challenging. Many credit unions still rely on broad, […]