Senso is transforming the homebuying experience from reactive to proactive. But what does that mean? Well…

Imagine if you could see which homes people are shopping for… and then send them targeted offers based on their interests, budget, and likelihood to buy.

Essentially, Senso does just that. Senso creates better borrowing experiences, powered by AI. Their team has deep roots in artificial intelligence (AI) and decades of expertise in financial services and digital marketing. Their AI-powered Home Finance Management (HFM) solutions help mortgage providers identify and engage borrowers in market for their next home purchase or refinance transaction​.

With Senso, credit unions, banks, mortgage originators, and servicers become proactive with borrowers through the home financing journey. Using Senso, these lenders can successfully identify qualified leads in-market and engage them digitally, leading to their next refinance or home purchase.

In addition to improved conversion rates, portfolio growth, and acquisition costs for lenders, Senso brings a few key utilities for borrowers, too:

• Always-on prequalification and affordability indicators
• Personalized insights and recommendations
• Neighborhood and listing information

Finally, Senso connects to various CRMs to make sales cycles easier.