The Rise of the Credit Union Service Organization (CUSO)

This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in July 2021. It is not intended to be comprehensive—rather, it will provide a cursory introduction to trends and questions surrounding credit union service organizations (CUSOs).
CU 2.0 Podcast Episode 160 Izabella Gabowicz COO Sensibill Answers the Spending Question

You know the income of many of your members. Now here’s the big question: do you know what they are spending it on?
Strategies for the Credit Union CEO of Tomorrow

This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in July 2021. It is not intended to be comprehensive—rather, it will provide a cursory introduction to credit union CEO strategy.
Investment Accounts for Kids: Where Credit Unions Fit In

Don’t work at a credit union, but like what you see? Head to UNest to open an investment account for your kids today! Most of my friends and I are so close to 40 that it looks blurry now. Most of us have kids (I don’t) and multiple app-based investment accounts (I do). Naturally, there’s […]
CU 2.0 Podcast Episode 159 Kelli Ellsworth Etchison LAFCU and Gary Lee MDT CUSO on DEI DEI 4 2021

Kelli Ellsworth Etchison, chief marketing officer and chief diversity officer at the $950 million, Lansing, Mich.-based LAFCU and a member of Michigan’s Black Leadership Advisory Council, and Gary Lee is Chief Client Office at MDT, Member Driven Technology, a tech focused CUSO, are in this podcast to tell why DEI – diversity, equity and inclusion – matter […]
CU 2.0 Podcast Episode 158 Jack Henry Experts Talking Fraud Trends and Credit Union Vulnerabilities

Newsflash: ask the experts and they will tell credit union executives that a tidal wave of fraud very likely will be crashing into them and soon.
Does Credit Union Content Marketing Work?

Content marketing is a kind of marketing strategy designed to attract and nurture inbound leads. It relies on maintaining a consistent and prominent online presence to show up in peoples’ internet searches. Can credit union content marketing work? Few credit union marketing strategies are exactly alike. Each credit union fills a unique niche and appeals […]
AI Questions Answered for Credit Unions

This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in July 2021. It is not intended to be comprehensive—rather, it will provide a cursory introduction to AI for credit unions. Join our next Brainstorm Event here!
CU 2.0 Podcast Episode 157 DEI Doubleheader Emma Norman (Local Government FCU and AACUC) and Lynn Heckler (PSCU) DEI 2021 3

Welcome to the CU2.0 doubleheader podcast where you will hear two perspectives on DEI and the industry.
Effective Credit Union Social Media Strategy Starts Here

For a deeper dive into credit union social media strategy, click here! The following is a high-level overview of social media strategy for credit unions. Click the link above for actionable steps to creating a better social media strategy.