CU 2.0 Podcast 53: West Community Credit Union
How does a credit union get heard in the marketing wars with Bank of America, Chase, and the other money center bruisers? Face an ugly reality: You can’t win. No way, no how. Unless you change the rules of engagement.
Lead Scoring: Getting to Know Your Members
Lead scoring. You may have heard the term. Perhaps you’ve talked about it without knowing what it was even called. Fortunately, we’re here to bring you an introduction to lead scoring for credit unions. Many credit unions measure the success of a marketing campaign solely with “home run” metrics. For example, we measure car loan […]
CU 2.0 Podcast 52: David Deckelmann LiveSurvey
Welcome to episode 52 of the CU 2.0 Podcast. What are your members thinking about you? Say you don’t know and you are setting yourself up for failure. Say you do know and, no, you haven’t asked them because you, well, just know and you are on the fast track to extinction. If you want to […]
How Much Do CU Employee Benefits Impact Your Return on Assets?
It’s that time of year again! Time to see who’s been bad or good, scope out shiny new tools, and make wish lists. And no, we’re not talking about the holidays. It’s credit union budgeting season. Time to decide your fate for the next year. Will you have enough money for everything you need? Or […]
CU 2.0 Podcast 51: Marc Schaefer Truliant
Welcome to episode 51 of the CU 2.0 Podcast. Can a credit union serve more than one employer group? You know what today’s answer is of course. But to know the history you need to talk with Marc Schafer, CEO of Truliant, a Winston Salem credit union. That’s because Truliant was sued by a banker’s […]
Inbound Marketing for Credit Unions: A Primer
Which would you prefer: You use print, radio, TV, and banner ads to attract new members and market specific products and services. Or… You let eligible, already-interested parties come to you for those same products, services, and membership benefits. Those options represent the difference between outbound and inbound marketing. Of course, you don’t have to […]
CU 2.0 Podcast 49: Alain Glanzman WalletFi
Welcome to episode 49 of the CU 2.0 Podcast. Take a guess. How many recurring payments does a typical consumer have set up, for how much money monthly? Alain Glanzman, CEO of fintech WalletFi is focused on exactly that issue – and also on the huge potential it represents for credit unions.
CU 2.0 Podcast 48: Susan Mitchell on the Credit Union Underground
Welcome to episode 48 of the CU 2.0 Podcast. Circle the date, October 26. Las Vegas. That’s when Susan Mitchell, a longtime credit union consultant, is convening another meeting of the Credit Union Underground, this time in parallel with Money 20/20, probably the meeting of the best and brightest in the disruptive quadrant of financial services.
CU 2.0 Podcast 47: Randy Karnes CU*Answers for Small Credit Unions
Welcome to episode 47 of the CU 2.0 Podcast. Randy Karnes just may be the poster boy for the cooperative entrepreneur. In the process, he may also have come upon the formula that will enable many hundreds – perhaps thousands – of small credit unions to thrive in the 21st century.
Is Your Credit Union’s Facebook Page Dead?
You have thousands of followers. You post new content every day. And still, you get no engagement. Why is your credit union’s Facebook page so quiet? Well, there are a couple reasons for that. Let’s take a look at why your Facebook page is dead.