A Primer on AI Agents for Credit Unions
If you don’t already know what it is, you’ve probably heard the term: AI Agent. Flashy. Sounds super secret. A little bit of Bond meets Mission Impossible, but inside The Matrix. But what is an AI agent, really? What can it do for credit unions? And… are they worth paying attention to (yet)? Let’s dig […]
SEO vs. GEO: What Credit Union Marketers Should Know
Search engine optimization (SEO) has been a thing for decades now. We all know the drill—get your website to rank higher so more people click through. But is that enough? AI-powered search engines—like Google’s Search Generative Experience (SGE) and Bing Chat—are changing how people search the internet and get answers. That’s where Generative Engine Optimization […]
Thoughts on Vertice AI’s Partnership with Vizo Financial
Credit unions are known for their commitment to members. Yet, they’re not known for cutting edge tech or deep, digital engagement. Especially when it comes to using data to fuel those relationships. Standard data reports are useful, that’s hardly enough these days. Credit unions need clear, actionable strategies to help them connect with members and […]
Best Credit Union Marketing Platforms (CDPs and MCIFs)
At the time of writing, there are too many credit union marketing platforms to list. If we tried really hard, we might be able to list all the different types… But let’s start with a segment of marketing tools that help credit unions grow by delivering personalized member journeys. This is about individualization. Right member, […]
AI vs AI: Effectiv’s Battle Against Fraud in Credit Unions
You can’t fight fire with fire, or so the saying goes. But in reality, there are niche cases where that is the exact prescription. As West Coasters, CU 2.0 is more than aware of that… But this isn’t about BCP or disaster recovery! This is about risk, fraud, and artificial intelligence (AI). Read on to […]
The Best Credit Union Liquidity Tools (to Generate Deposits)
It might be overblown to call it a “credit union liquidity crisis,” but there certainly is a pressing need for deposits. So, what can credit unions do? For starters, they can provide members with the tools they need to achieve their own financial goals. By helping members save, credit unions can guarantee themselves deposits. It’s […]
Vertice AI’s Data-Driven Credit Union Member Engagement Platform
Ask 10 people what growth marketing is and you’ll get 11 different answers. Consequently, it’s hard to make sure everyone’s on the same page when it comes to strategies to grow credit union member engagement and participation. In credit unions, this is especially true. Should you start with developing an indirect dealer network? What about […]
2023: My Year in Review for Credit Union AI
By Kirk Drake In the rollercoaster realm of fintech, 2023 has been less of a gentle carousel and more of a loop-the-loop thrill ride. While my 2020 tome Financial: Helping Financial Executives Prepare for an Artificial World covered ChatGPT, even my crystal ball didn’t foresee the speed of AI developments in 2023. This year, AI […]
Credit Unions, UPTIQ, and Choosing Your Borrowers
The lending process is improving constantly. Automation, AI, and new underwriting criteria allow lenders to book more loans with less risk every day. These are cherries on top, but they can’t save sub-par loans. Fortunately, some loans are already near perfect as is. Read on to learn more about UPTIQ, the RIAs they work with, […]
17 AI Underwriting Benefits for Credit Unions (feat. Scienaptic)
Underwriting used to be as exciting as watching paint dry. Now, it’s all sci-fi, minus the alien invasion. The reality is that AI underwriting is changing the game for credit unions faster than you can say “automated risk assessment.” We’ve taken a tour behind the scenes at Scienaptic to see how their AI underwriting and […]